Senior Community Relations Director

Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

•Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
•Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
•Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
•Develop and maintain a good working relationship with residents, families, and professional providers of care.
•Maintain a working knowledge of all software programs.
•Participate in weekend call coverage in Manager Rotation.
•Manage move ins and move outs to achieve maximum revenue.
•Treat each inquiry with value.
•Work closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
•Create and implement a strong community outreach program.
•Media and Marketing Planning Implementation.
•Meet all expectations of occupancy and budget.
In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Senior Lifestyle Corporation policy.
Keep Executive Director informed of all sales activity daily.
•Maintain Senior Lifestyle Hot Board/Move in Move out board.
•Communicate any special needs of the incoming resident to the appropriate personnel.
•Manage use of sales toolbox.
•Assure that staff investigates every alternative before closing a lead.
•Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
•Understand the need of the senior and the aging process.
•Maintain and work an active, meaningful waitlist.
•Plan and implement special events monthly which prospects attend.
•Update competitive analysis quarterly.
•Maintain confidentiality of all pertinent information.
Senior Community Relations Director 3/31/2026
•Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
•Interact professionally and effectively with all levels of the organization, residents, family members, etc.
•Possible oversight of other sales team members in the community, including another Director of Sales, Sales Counselors, Move in Coordinator, Admission Coordinator, Community Liaison.
•Perform other duties as assigned.

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred. 
• Does not take “no” as an answer and is not afraid of rejection. 
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metrics.

Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday.