Position Summary
Why join our team?Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology leader, managing more than 200 subsidiaries around the world. Samsung EO is formed by 17 divisions (subsidiaries) across Europe that represent circa $32 bn. in sales. It has recently become the leading Consumer Electronics brand in the region in terms of recognition and most preferred by consumers
Samsung TV Plus is a premium, global entertainment service and the most-used streaming app on Samsung Smart TVs. A leader in the FAST (Free Ad-Supported Television) space, it offers thousands of shows and movies on-demand and over 3,500 linear channels across 30+ countries. As we continue to scale across Europe, Our Marketing team is hiring a Senior PR Manager for EMEA to lead the external communications and PR strategy for Samsung TV Plus across 19 markets. This is a key role within the regional Product Marketing team and a critical part of our global communications function.
Role and Responsibilities
Your key responsibilities
We are seeking a visionary and senior communications leader to define and drive the overarching communications strategy for Samsung TV Plus across Europe. This high-impact role blends strategic oversight with hands-on execution, ensuring Samsung TV Plus is recognised as a key player in the rapidly evolving streaming and entertainment space. You will shape narrative development, elevate executive visibility, and build influential relationships across media, industry, and internal stakeholders. You will lead pan-European agency relationships, oversee high-profile integrated campaigns, and act as a strategic advisor to senior leaders both regionally and globally.
Strategic Communications Leadership
Serve as the Communications Lead for Samsung TV Plus, setting the strategic direction across the European region, while aligning with global business objectives
Act as the key advisor to senior executives on communication strategy, thought leadership, and reputation management
Own narrative development for the service across B2B and B2C audiences, ensuring consistency, clarity, and alignment with global messaging
Build and maintain strong relationships with key media contacts, event organisers, and thought leaders in the streaming and entertainment industry
Lead development of integrated communications campaigns that drive visibility, market leadership, and business impact
Develop and implement strategies for executive profiling, spokesperson training, and speaker opportunities across key events
Manage Samsung TV Plus' media agencies, including oversight of strategy, pitching, press release development, and results tracking
Collaborate with global communications, Ads, Business Development, Editorial, and Product teams to ensure message alignment and cross-regional synergy
Media Relations & External Affairs
Cultivate and expand Samsung TV Plus’s presence within top-tier media outlets, trade publications, and key opinion leaders in the entertainment and tech industries
Oversee multiple media and PR agencies across Europe, providing strategic guidance, approving messaging, and ensuring execution excellence
Shape the strategy for proactive media engagement, channel launch announcements, content partnerships, and corporate reputation initiatives
Executive & Thought Leadership
Drive executive visibility through strategic profiling, high-level media opportunities, and industry event participation
Oversee spokesperson strategy, training, and messaging to position key leaders as credible voices in the streaming ecosystem
Secure keynote speaking slots, panel opportunities, and awards submissions across industry events to amplify Samsung TV Plus’s leadership
Cross-functional & Global Collaboration
Act as the regional comms lead in global planning forums; align EMEA campaigns with global communications, Ads, Editorial, and Product teams
Champion cross-functional collaboration to deliver integrated, multi-channel campaigns that elevate storytelling and service differentiation
Translate business and product milestones into compelling communications moments for external and internal audiences
Industry Engagement & Events
Lead Samsung TV Plus’s strategic presence at top-tier events (e.g., IFA, MIPCOM, Cannes Lions, etc.), overseeing sponsorships, partnerships, and speaking opportunities
Develop campaigns around marquee content launches and regional milestones that reinforce Samsung TV Plus as an industry disruptor
Digital & Social Leadership
Guide the strategy for LinkedIn, CRM, and thought leadership content, enhancing the platform’s presence with industry stakeholders
Partner with digital, marketing, and editorial teams to integrate PR efforts across digital touchpoints and owned channels
What we need for this role
10+ years of progressive experience in communications, PR, or brand strategy within media, entertainment, streaming, or technology sectors.
Proven success leading multi-market communications programs across Europe, with a clear understanding of FAST, AVOD, or SVOD business models.
Strong media and industry network, with a demonstrated ability to land high-impact coverage and drive share of voice.
Executive-level presence and experience advising C-suite stakeholders.
Strong leadership and project management skills; ability to work autonomously in a fast-paced, matrixed environment.
Adept at agency management, budget oversight, and performance measurement.
Fluent in English; additional European languages a strong advantage.
What does success look like?
Elevated industry presence and media coverage across priority EMEA markets
Consistent and compelling storytelling aligned with Samsung’s global brand voice
Strong executive positioning and visibility at industry events
Effective agency management and streamlined campaign execution
Tangible impact on awareness, engagement, and perception of Samsung TV Plus in Europe
All interviews will be designed to test your knowledge and experience of the main responsibilities of the role and will give you a chance to describe your suitability. During the process, we will also look at aspects such as your ability to cope with stress, multitasking and other skills needed for a busy working environment.
Please note this role requires international travel, mainly around Europe, Suwon and the US, sometimes at short notice. Leading, attendance and participation of key events is also required around Europe, such as Mipcom.
You will also be expected to work from our Covent Garden office in central London 3 days a week (Tuesday, Wednesday and Thursday). On certain occasion, you will need to attend courses and meetings at Samsung UK Office in Chertsey (outside of London).
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Samsung Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.
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Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
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Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
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Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.
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What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
