What You'll Accomplish
- Lead PR strategy, securing consistent media coverage across tech, marketing/advertising, and business trades
- Build and maintain strong relationships with journalists, trade pubs, podcast hosts, and influencers for executive and customer platforms
- Develop and execute GTM communications plans for product launches, strategic partnerships, and major company milestones for maximum impact
- Partner to build executive visibility programs for CEO, CMO, and CTO across media, speaking opportunities, and social platforms
- Support thought leadership content, panel submissions, keynote messaging, and manage executive briefings around events
- Collaborate cross-functionally to evolve the company’s brand narrative, boilerplate, and value propositions
- Manage PR agencies and oversee PR measurement and reporting, including share of voice, reputation tracking, and announcement impact
- Own crisis communications, crafting reactive statements and coordinating with key stakeholders
Your Expertise
- 10+ years of experience in communications, PR, or brand strategy roles, preferably in B2B tech or high-growth companies
- Proven track record of securing impactful media coverage and managing executive visibility programs
- Solid storytelling and writing skills, with the ability to craft compelling narratives for different audiences
- Strong relationships across media, events, and analyst communities as a plus
- Strategic thinker who can thrive in a fast-paced, collaborative environment
- Experience managing agency relationships and cross-functional projects
- Comfortable navigating crisis and issues communications with discretion and clarity
- Experience in employer branding and internal cascading comms a plus
- Familiarity with measurement tools for comms (e.g., Meltwater, Cision)
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What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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