Summary
The Senior Communications Manager will drive brand positioning and awareness for the La Colombe brand and portfolio of products among the national consumer audience. This communications team member will be responsible for establishing and driving a drumbeat of coverage for one of America's most beloved coffee brands and all of its products and cafes.
Onsite requirement in Philadelphia 4 days week / 1 day remote
Responsibilities
- Lead amplification of stories that drive awareness and consideration for La Colombe, across the country
- Continually mine trends and consumer insights to spark earned media coverage for La Colombe
- Live, breathe, and love pop culture in order to infuse timely consumer fads and trends into the La Colombe media strategy
- Ship product samples to target media in conjunction with media outreach, relationship building, and active pitches
- Provide real time, competitive updates on relevant industry/regulatory news to continually shape internal conversations and story mining
- Take the lead on framing out pitches and proactively reaching out to media for product launches and placement
- Constantly build consumer media relationships, driving affinity for La Colombe
- Plan and execute end-to-end media campaigns
- Be conversant in relevant influencers to ensure we are tapping into cultural voices to amplify the brand and various pitches
- Ensure La Colombe positioning strategy and all messaging aligns with One Chobani values
- Work, as needed, beyond La Colombe to advance the consumer profile of One Chobani, all its brands and products
Requirements
- Bachelors Degree in Communications or related field preferred
- 5-8 years working experience, in executive / corporate communications in global, impact driven positions
- Demonstrated creative excellence in thinking and earned media placements
- Exceptional writing and storytelling skills, with existing consumer media relationships and knowledge
- Proven ability to collaborate and work effectively with teams, colleagues, and agencies
- Comfort and experience counseling and supporting business leaders
- Excellent interpersonal and verbal skills, with a strong understanding of messaging, reputation management, and brand building
- Effective project and time-management skills, with the ability to balance multiple projects simultaneously
- Trustworthy and credible; high level of integrity and excellent sense of judgment
- Ability to understand and bring diversity and inclusion into work
- Strong people, influencing and relationship skills built in a complex, fast-paced environment
- Onsite requirement in Philadelphia 4 days week / 1 day remote
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.
Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com and www.lacolombe.com , or follow us on Facebook , Twitter , Instagram and LinkedIn .
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Compensation Range: $118,400.00 - $177,600.00, plus bonus.
What We Do
Since our founding 10 years ago, we’ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S.
Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made.
From the very first batch that came off the line in Upstate New York, in 2007, our cups have been crafted using only natural, non-GMO ingredients. We refuse to use any preservatives. Our yogurt contains no artificial flavors, artificial sweeteners, or preservatives.
It has been a busy 10 years for Chobani. Along our journey, we’ve constantly innovated our offerings to evolve with customer tastes and preferences, leading with values, and putting our people first.
As we look to the future, Chobani is reinvigorating its founding mission with a vision to make universal wellness happen sooner using food as a force of good.
Our vision builds on the company's founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it:
• Nutritional Wellness: Scaling our efforts to provide better food for more people.
• Social Wellness: Increasing our investment in the communities we serve and the people who craft our food.
• Environmental Wellness: Building a supply chain that ensures the planet's health.
This evolution supports Chobani’s ambition to become a food-focused wellness company and providing better food to all people.