Senior Communications Manager, Spanish-Speaking South America

Posted Yesterday
Be an Early Applicant
São Paulo, BRA
In-Office
22K-28K Annually
Senior level
Real Estate • Travel • PropTech
The Role
Lead communications and public relations for Airbnb across Spanish-speaking South America. Develop policy, corporate, consumer, executive, and media communications strategies; manage proactive and reactive press engagement; prepare messaging and spokespeople; oversee campaigns, budgets, agencies, partners, and contracts; and collaborate cross-functionally on regional initiatives. The role is based in São Paulo and requires deep regional media, political, cultural, and policy expertise, along with fluent English and Spanish.
Summary Generated by Built In

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join:

The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We’re seeking an organized, passionate and versatile team contributor to support the Global Markets roadmap and support a Global Communications team that is developing year-round campaigns to insert Airbnb into a wide range of relevant conversations. 

The difference you will make:

This Senior Communications Manager role for Colombia, Argentina, Peru and Chile will be responsible for telling Airbnb's story, with a strong focus on growing positive brand awareness, and executing strategic communication plans in the country with support from the Regional Latam Comms team. The new hire will be working alongside a cross-functional team from the broader Business, Marketing, Policy and Legal teams to maintain the company’s position with relevant stakeholders, supporting the company's voice on a range of topics including increasing brand awareness, driving consumer demand, government regulation, taxes and legal matters among others.

This full-time role will be based in São Paulo, Brazil. The role will report to the Communications Lead, Spanish-Speaking South America and form part of the broader Latam Communications team.

A typical day:

  • Provide guidance and support to the Spanish-Speaking South America business on all communications matters.
  • Develop a clear and thorough Policy, Corporate and Consumer communications plan and cadence for the market.
  • Identify proactive press opportunities in support of legislative and policy priorities (i.e. moving a bill forward, demonstrating the impact of a tax agreement, outlining our policy positions) as well as business/consumer needs (e.g. pitches involving key target audiences and expansion opportunities for the business from consumers perspective.
  • Manage all aspects of reactive press requests and ensure utilization of all tools available (data, industry research, host stories, etc.) to defend Airbnb’s community and brand
  • Develop written materials (story pitches, messaging guidelines, Q&As, briefs, presentations, speeches, etc.) and manage approval process with stakeholders
  • Help prepare Airbnb spokespeople (Campaign Managers, Country Managers, Airbnb Executives, etc.) for public speaking engagements, media interviews, etc. 
  • Develop and manage relationships with key reporters in the market.
  • Identify proactive press opportunities and drive national/global announcements, in support of policy, corporate and consumer communications goals. 
  • Identify and drive executive communications opportunities 
  • Supports local operations for the Global Consumer & Entertainment team in Spanish-Speaking South America for international consumer campaigns across Icons, Celebrity Hosting and Local Consumer Campaigns.
  • Ability to oversee creative ideation and execution for individual Icons, Consumer, Corporate and Policy Communications campaigns and act as Project Manager and Program Manage
  • Develops and manages individual project budget trackers.
  • Manages key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.
  • Work effectively within a high-performing international team with evolving priorities and rapidly changing timelines.

Your expertise:

  • Bachelor’s Degree in a related field
  • 8+ years of Communications/Public Relations experience, either working in an agency or in-house
  • Fluency in both written and spoken English and Spanish is a must. 
  • Expert knowledge of the region’s media environment and political landscape including public policy matters - more specifically relating to traveling, housing, technology, and the short term rental industry.
  • Proven-track record of building and activating effective communications initiatives inside a private company or PR agency.
  • Possesses a strong understanding of the region’s cultural trends and pop culture and has experience working with industry partners to build effective campaigns.
  • Understanding of celebrity/influencer marketing and local social media channels. 
  • Experience working with and executing celebrity/influencer campaigns.
  • Ability to work collaboratively with multi-functional leads in a matrix organization. 
  • Excellent writing skills with samples to share.
  • Creative and strategic thinker
  • Passion for Airbnb and the mission of the company.
  • Experience working on projects in a fast-paced environment.
  • Strong organizational skills and attention to detail.
  • Strong verbal communications and interpersonal skills.
  • Maintaining enthusiasm and calm demeanor in stressful situations.
  • Experience working with and managing multiple stakeholders on cross-functional projects
  • Proactive self-starter with a proven track record of taking initiative
  • The ideal candidate is proactive, engaged, and solution-oriented

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Equal Employment Opportunity:

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is monthly, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Brazil Monthly Pay Range
R$22.000—R$27.500 BRL

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing.  We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.


Skills Required

  • Bachelor's degree in a related field
  • 8+ years of communications or public relations experience in an agency or in-house environment
  • Fluency in written and spoken English and Spanish
  • Expert knowledge of the South American media environment and political landscape
  • Knowledge of public policy related to travel, housing, technology, and short-term rentals
  • Proven track record developing and executing communications initiatives
  • Understanding of regional cultural trends and pop culture
  • Experience working with industry partners to build campaigns
  • Understanding of celebrity, influencer, and local social media marketing
  • Experience executing celebrity or influencer campaigns
  • Ability to collaborate with multifunctional leads in a matrix organization
  • Excellent writing skills and writing samples
  • Creative and strategic thinking
  • Experience working in a fast-paced environment
  • Strong organizational skills and attention to detail
  • Strong verbal communication and interpersonal skills
  • Experience managing multiple stakeholders on cross-functional projects
  • Proactive, self-starting, and solution-oriented approach
  • Ability to maintain enthusiasm and composure in stressful situations
  • Passion for Airbnb and its mission

Airbnb Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Airbnb and has not been reviewed or approved by Airbnb.

  • Fair & Transparent Compensation — Pay ranges and total compensation components are increasingly disclosed, and country-level pay practices avoid location-based cuts, which feedback suggests improves consistency and perceived fairness.
  • Healthcare Strength — Comprehensive core health coverage for employees, mental health resources, and substantial dependent support are repeatedly highlighted as robust and a standout element of the package.
  • Leave & Time Off Breadth — Generous PTO, a winter shutdown, sabbaticals, and paid volunteer time are described as extensive, with parental leave and phased return options reinforcing time-off flexibility.

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The Company
HQ: Dublin
14,622 Employees
Year Founded: 2008

What We Do

Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.

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