The purpose of this role is to lead executive communications, media relations and thought leadership for the brand/Dentsu in the region. Increases awareness and elevates visibility of the network, its leadership and clients in a way that is authentic, forward-thinking and bold.
Job Description:
The purpose of this role is to lead executive communications, media relations and thought leadership for the brand/Dentsu in the region. Increases awareness and elevates visibility of the network, its leadership and clients in a way that is authentic, forward-thinking and bold.
REPORTING LINE: Head of Communications, EMEA
DISCIPLINE: Marketing & Communications
ROLE: Senior Communications Manager
ROLE OVERVIEW
The purpose of this role is to support dentsu’s EMEA regional communications strategy including internal (employees, leader & change) communications and external communications for the region. This also includes creating alignment, buy in and upskilling across the 45 Markets across EMEA. This will be focused on high quality, insight led, digitally shared, creative communication.
KEY ACCOUNTABILITIES
Employee & Leadership Communications
Support the employee communications strategy and approach with a specific focus on leadership communications, employee engagement and digital channels
Deliver globally aligned, market informed regional employee communications to foster a community of proud, connected and engaged employees across EMEA
Build communications capability with key leaders and help them deliver engaging and authentic leadership communications
Develop effective networks and relationships at all levels in the business to influence and provide communication leadership and counsel
Achieve communication excellence through monitoring, evaluation, refinement and improvement
Change Communications
Support the change communications strategy and approach, working with transformation leaders to engage, inform and support stakeholders through periods of organisational change.
Build communications and change capability with key leaders to help them to deliver engaging and authentic communications to our employees
Enable change through clear, timely and compelling communications and engagement activities critical to achieving our business strategy
Establish the mind-set and behaviours needed to create clarity in uncertainty and support the business through change
Drive ongoing measurement approach for change communications to ensure effectiveness in driving business transformation
External Communications
Support the regional external communication strategy ensuring alignment across EMEA markets and to our global external communications strategy
Identify and build key relationships with media outlets to ensure coverage of company information and work alongside PR agencies
Work closely with stakeholders to identify and develop compelling stories, pitches, press release, presentations and thought leadership
Provide direction and support to all media spokespersons as needed. Ensures key leaders receive media and crisis communications training
Plan, support, prepare and manage responses to positive and negative inquiries from external sources –including crisis and issue-related media and social media escalations and responses
Brand Marketing
Identify and implement external event partnerships and sponsorships that align to key growth opportunities
Support and promote thought leadership development and implementation for EMEA
Support and develop Social Media strategy and content aligned to global strategy and plan but showcases EMEA markets
Communications Team Leadership
Drive a culture of best practice and new approaches to communications to ensure we are leaders in what we do
CAPABILITIES
Highly experienced communications professional
Experience in working with complex subject matters and creating clear and compelling messages to drive engagement and understanding across a broad audience group
Proven experience in undertaking comprehensive research and analysis exercises to deliver an insight driven approach to communications
Business transformation and change communications experience
Proven ability to coach executives, influence senior leaders and develop strong relationships when working across a complex, matrix environment to get things done
Experience in people management and developing a high-performance culture within a team
Project management experience to prioritise and drive communications initiatives and deliver work on time and to budget
Experience in developing and managing digital communications channels to drive effective communications
Strong communication skills, in particular creative copywriting– able to “story tell” to land messages powerfully
Experience working with design teams to produce high quality content with high production value inc. video and rich media content
Location:
London
Brand:
Dentsu Emea
Time Type:
Full time
Contract Type:
Permanent
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
