The Sr. Communications Content Manager will orchestrate and lead the corporate communications content function, serving as Aledade’s primary content planning and assignment editor, while overseeing a team of producers and freelancers. Acting as editor-and-chief, this individual will collaborate with teams and leaders across the enterprise to ideate, develop, and publish information, setting and maintaining consistent company brand positioning, accurate messaging and exceptional editorial standards.
This will include leveraging data and analytics to oversee the development and implementation of cohesive strategies, guiding their team in creating, updating and curating company educational materials, website copy, collateral, presentations, and other tactics. Additional work will include leading collaborative efforts with our business units and other teams to develop content to relevant audiences (e.g. payers, policymakers, patients and general audiences). This role will own and lead driving the adoption and improvement of content workflow, production and review processes, guiding AI-powered processes to ensure maximum efficiency and accuracy.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties:
- Editorial Governance & Audits: Oversee the end-to-end planning, editorial, clearance, and review workflow. Partner closely across business units to ensure all written materials maintain the highest standards of accuracy, regulatory compliance, and strategic alignment with Aledade’s positioning, business acumen and metrics. Implement and oversee ongoing content audits for public-facing materials.
- Team Management: Lead a team of content writers, designers and freelancers. Assign and manage content projects, while developing team capabilities to produce quality materials. Work in close collaboration with other content functions across the enterprise, serving as brand positioning and messaging lead, so all materials ladder up to umbrella narrative.
- Content Development: Oversee the development of and produce high-impact external content, such as PBC report, and company-wide resources by proactively researching industry trends and leveraging data. Act as a strategic filter to proactively determine content recommendations, ensuring every piece of collateral aligns with and advances core business goals.
- Content Process: Design and drive adoption of content lifecycle process - from ideation to final publication. Craft automated workflows and embedding evolving AI toolage to maximize content production workflow most efficiently while maintaining quality and accuracy. Develop and refine SOPs and source documents while training internal stakeholders to ensure alignment with the overall process.
- Content Strategy & Planning: Lead the content planning lifecycle, including cross-functional ideation, bi-weekly scheduling meetings and quarterly topic pitch sessions. Gathering and generating ideas to create new content and repurpose existing materials to elongate shelf-life. Own the communications content calendar, ensuring it remains up-to-date, and provide weekly visibility to leadership on upcoming content publications.
Minimum Qualifications:
- Bachelor's degree in marketing or related discipline
- 10+ years of editorial and/or content creation experience, with at least 5 years of that experience in health care communications/marketing (e.g., value-based care, ACOs, PCMH, bundled payments, payer, etc.)
- Experience working directly with or within a public company environment following stringent reviews and audits
- Minimum 3 years direct people management experience leading content production and review functions, coordinating the delivery and distribution of content
- Strong skills in Google Workspace, Monday.com and content management and distribution systems and platforms
- Deep understanding of AI tools (e.g. Gems, Notebook LM, etc.), with experience leveraging learning model capabilities to automate and expedite entire content processes (research, outlines, drafts, reviews, calendar population etc.)
Preferred knowledge, skills, and/or abilities:
- Thorough knowledge of current healthcare issues, and deep familiarity with local, regional, state, and national market trends
- Excellent communication and collaboration skills across multiple stakeholders, seniority levels, and teams, including ability to tell a cohesive story that aligns with business goals
- Excellent interpersonal, written and oral communications skills, including ability to lead trainings and and content planning and status meetings
- Proven success working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels
- Team player with the ability to work with a remote and nationally distributed team
- Strong analytical abilities in researching topics and distilling critical issues
- Ability to navigate fast-moving, deadline-driven workplace with agility and comfort in pivots in direction
Organizational, time management and prioritization skills, with a proven track record in handling multiple projects at once
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Top Skills
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
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