Senior Communications Advisor

Reposted 3 Days Ago
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Calgary, AB
In-Office
Senior level
Insurance • Financial Services
The Role
The Senior Communications Advisor develops strategic communication plans, crafting engaging content across platforms for internal and external audiences. They advise senior executives to effectively convey messages that enhance brand engagement and build relationships with stakeholders.
Summary Generated by Built In

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.


Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

We are seeking an expert in writing and storytelling to bring creativity and precision to our communications. This position is based at our Calgary office. In this role, you will contribute to defining the annual communication plan for Intact Insurance senior executives and will be responsible for assisting them in executing this plan. You will create engaging messages for our internal teams and brokers to help strengthen our B2B brand. We value stories as a means to enrich the relationships we have with brokers, their clients, and our employees. Your ability to weave a captivating narrative and detail tactically, considering every audience for which you create an experience, will be highly valued.

You will design end-to-end multiplatform content. This may include written, video, and audio content across various platforms and for different audiences (external, internal). You will also play a key role in helping our senior leadership convey our message effectively on various occasions. A candidate with strong experience in communication or journalism would be well-suited for this role.

What you’ll do here:

  • Quickly develop a solid understanding of the company and translate strategy into meaningful and engaging communications.

  • Develop strategic communication plans and associated initiatives from start to finish.

  • Assess the needs of each project, secure buy-in, implement the plan, and measure impact.

  • Act as a trusted advisor to build strong relationships with internal business partners and colleagues at all levels.

  • Understand what makes a good story: a catchy element, authenticity, details, and a strong call to action.

  • Demonstrate a keen sense of the relevance of information (what makes a story captivating from the audience's perspective).

  • Exhibit exceptional writing skills and understanding of journalistic writing techniques.

  • Assist senior leadership in effectively conveying our message on various occasions.

  • Work closely with other communications and event advisors on the team to ensure strong cohesion between the national plan and regional plans, which must align with and support the national narrative.

What you bring to the table:

  • 10+ years of relevant experience in communications or journalism.

  • Degree in communication, marketing, or journalism.

  • Strong ability to understand complex strategies and issues and create clear and effective messages.

  • Experience in creating strategic communication plans (from research to measurement and evaluation) and designing specific content strategies to achieve organizational objectives.

  • Experience in developing editorial calendars and repurposing stories across multiple platforms.

  • Experience in using personas to create targeted messages and stories that inspire action.

  • Excellent communication skills, both oral and written.

  • Proven ability to deliver creative or strategic work on time and manage multiple projects and expectations simultaneously.

  • Proven ability to create alignment among multiple stakeholders.

  • No Canadian work experience required, but must have authorization to work in Canada.

What Success Looks Like:

  • Share Intact's story in a captivating and engaging manner with multiple audiences, on any platform, to inspire action.

  • Imagine and help implement an "always-on" communication plan that weaves a coherent narrative across multiple platforms and audiences (external, internal).

  • Build strong relationships with internal business partners and colleagues throughout the organization and be recognized for the ability to tell a captivating story.

  • Embody Intact’s values and leadership success factors and serve as a role model for others.

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

  • A financial rewards program that recognizes your success

  • An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

  • An extensive flex pension and benefits package, with access to virtual healthcare

  • Flexible work arrangements

  • Possibility to purchase up to 5 extra days off per year

  • An annual wellness account that promotes an active and healthy lifestyle

  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

  • A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

  • Inspiring leaders and colleagues who will lift you up and help you grow

  • A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Top Skills

Communication Strategies
Content Creation
Journalism
Marketing
Storytelling
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The Company
Edmonton, Alberta
18,239 Employees
Year Founded: 1809

What We Do

We are here to help people, businesses and society prosper in good times and be resilient in bad times. This is our purpose and the foundation of our company – it drives everything we do and gives meaning to our work.
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Nous sommes là pour aider les gens, les entreprises et la société à aller de l'avant dans les bons moments et à être résilients dans les moments difficiles. C'est notre raison d'être et l'essence même de notre entreprise

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