About Planet:
Planet is a global provider of integrated technology and payments solutions for retail and hospitality customers.
We create great experiences for the millions of people who use our payments, software, and tax-free solutions every minute of every day.
Planet empowers its customers to deliver great customer experiences by combining payments and software in ways that drive greater loyalty, increase revenue and save time.
Founded over 35 years ago and with our headquarters in London, today we have more than 2,500 employees located across six continents serving our customers in more than 120 markets.
Role Overview
We are seeking a strategic and results-oriented Commercial Lead – Enterprise Market to drive the development and execution of go-to-market (GTM) strategies for solutions across geographies. This role integrates presales, marketing, and customer experience into a unified commercial framework, ensuring consistent messaging, campaign alignment, and measurable market impact. You will be responsible for executing high-impact GTM initiatives and delivering commercial outcomes specifically within the enterprise segment, while also supporting mid-market and developing market efforts.
What you'll do:
Strategic Execution
Develop and implement GTM strategies aligned with enterprise commercial and product priorities.
Translate strategic objectives into actionable plans, including campaign design, enablement, and lifecycle communications.
Ensure GTM activities are tailored to enterprise customer needs and market dynamics.
Market Activation
Execute multi-channel campaigns (e.g., paid media, SEO, webinars, events) to drive pipeline growth and brand visibility.
Support cross-sell and upsell initiatives through solution packaging and targeted messaging.
Collaborate with cross-functional teams to ensure campaign alignment and customer experience consistency.
Performance & Insights
Monitor and report on GTM performance metrics including MQLs, pipeline velocity, and campaign ROI.
Use data-driven insights to refine strategies and optimize execution.
Ensure GTM efforts are scalable, repeatable, and measurable across enterprise markets.
Who you are
10+ years of experience in GTM, commercial strategy, or marketing leadership roles, ideally with exposure to enterprise customer or portfolio.
Proven ability to lead cross-functional teams and deliver measurable business impact in complex environments.
Deep understanding of B2B SaaS, payments, or verticals such as hospitality and retail.
Strong analytical mindset with the ability to translate insights into action.
Excellent communication and stakeholder management skills, with cultural sensitivity and adaptability.
Why Planet:
Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need.
Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce. We would love to hear from you – Apply now.
At Planet, we embrace a hybrid work model, with three days a week in the office.
Reasonable accommodations may be made in order to allow for an individual to perform the essential functions of this role successfully.
Top Skills
What We Do
Planet is a leading global provider of integrated technology and payments solutions for retail and hospitality customers.
We create great experiences for the millions of people who use our Payments, Software, and Tax Free solutions every minute of every day.
Planet empowers its customers to deliver amazing customer experiences by combining payments and technology in ways that drive greater loyalty, increase revenue and save time.
Founded over 35 years ago and with our headquarters in London, today we have more than 2,500 employees located across six continents serving our customers in over 120 markets
