About the role
Reporting to the Head of Commercial, you will define and drive the category strategy, ensuring a strong consumer-led portfolio that meets market needs and delivers sustainable commercial growth. You will own the category roadmap across the full product lifecycle, from portfolio planning and new product introduction through to ongoing optimisation and end-of-life management.
Working across Dyson, you will partner closely with Engineering, Finance, Operations, Revenue, Office of the CEO and Market teams to ensure consumer, commercial and business priorities are reflected in key decisions. You will represent the category internally, using market insights, competitive intelligence and consumer understanding to shape future opportunities and deliver category performance.
Key Responsibilities
Category & Portfolio Management
- Support category strategy development through market, consumer and competitive insights.
- Manage business cases across the product lifecycle, identifying risks, opportunities and deviations from agreed objectives.
- Contribute to portfolio planning, roadmap discussions and commercial recommendations.
- Monitor category performance and develop actions to improve sales, profitability and market competitiveness.
Launch Readiness
- Lead cross-functional launch readiness activities for new products.
- Coordinate stakeholders to ensure operational, commercial and marketing readiness ahead of launch.
- Track launch milestones, risks and dependencies, escalating issues where required.
- Support forecasting, launch planning and business performance reporting.
Commercial & Market Execution
- Development of pricing, go-to-market and category activation strategies.
- Translate market feedback and consumer insights into briefs for Commercial, Campaign and Creative teams.
- Partner with global and local teams to ensure consistent positioning, messaging and execution.
- Support development of product claims, value propositions and category narratives that strengthen market competitiveness.
Cross-Functional Leadership
- Build strong partnerships across Engineering, Finance, Operations, Revenue, Creative and Market teams.
- Influence stakeholders through data-driven insights and sound commercial judgement.
- Lead cross-functional workstreams and drive alignment on category priorities.
- Communicate performance, risks and recommendations clearly to senior stakeholders.
What You'll Need
- Significant experience in category management, product management, commercial strategy, portfolio management or related disciplines.
- Strong commercial acumen and experience developing business cases and performance recommendations.
- Experience leading complex cross-functional projects in a matrix organisation.
- Strong analytical capability and ability to interpret large, complex datasets.
- Excellent stakeholder management, communication and influencing skills.
- Strong project management and execution focus.
- Comfortable operating in ambiguity, managing competing priorities and driving outcomes through others.
- Commercially and financially astute, with sound business judgement and a bias for action.
#LI-CY1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- Significant experience in category management, product management, commercial strategy, portfolio management, or a related discipline
- Strong commercial acumen and experience developing business cases and performance recommendations
- Experience leading complex cross-functional projects in a matrix organization
- Strong analytical capability and ability to interpret large, complex datasets
- Excellent stakeholder management, communication, and influencing skills
- Strong project management and execution focus
- Ability to operate in ambiguity, manage competing priorities, and drive outcomes through others
- Commercial and financial astuteness with sound business judgment and a bias for action
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
-
Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
-
Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
-
Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
