Bionic is the UK’s leading business switching service, supporting more than 230,000 SME customers to save time, hassle and money when sorting their utilities, connectivity, insurance and funding.
The role
This is a high-impact commercial leadership role at the heart of Bionic’s Business Finance vertical. As Senior Commercial Manager, Finance, you’ll own commercial performance, planning and delivery against growth, profitability and customer outcome targets.
You’ll use data, customer insight, and market intelligence to understand what driving performance is, identify the biggest opportunities and turn insight into clear commercial action. From shaping acquisition strategy and partner economics to improving conversion, revenue and profitability, your work will directly influence the P&L.
Working across Sales, Marketing, Product, Technology, Data, Finance and Operations, you’ll bring teams together behind the priorities that matter most. You’ll also lead and develop a Business Analyst, creating a high-performance environment focused on insight, execution, and measurable impact.
This role is ideal for a commercially ambitious leader who enjoys combining strategic thinking with hands-on delivery in a fast-paced, performance-led business.
Key Responsibilities
- Own commercial performance - Take accountability for the Business Finance vertical growth, profitability, customer outcomes and performance targets.
- Lead business planning - Drive annual, quarterly, monthly and weekly planning cycles, including budgets, forecasts, target setting and trading updates for senior and C-suite stakeholders.
- Optimise acquisition economics - Make commercial decisions across internal and partner acquisition channels to improve profitability, payback and return on investment, while evaluating new partnership opportunities.
- Manage strategic partners - Own day-to-day relationships with lead generation partners, build constructive partnerships and ensure monthly billing accurately reflects delivered performance.
- Turn insight into growth - Identify, prioritise and deliver initiatives that improve acquisition, conversion, revenue, profitability and customer experience.
- Shape sales performance - Design and govern sales commission schemes and lead allocation rules that balance revenue, conversion and good customer outcomes.
- Drive cross-functional delivery - Coordinate Sales, Marketing, Lead Generation, Product, Data, Technology, Finance and Operations to deliver roadmap priorities with clarity and pace.
- Influence senior decisions - Present performance, forecasts, risks, opportunities and recommendations to the Finance Leadership Team and Board.
- Lead and develop talent - Manage and develop a Business Analyst, building a culture centred on high-quality insight, strong execution and measurable commercial impact.
- Support strategic growth - Partner with the Senior Leadership Team on strategic and operational lender projects that support revenue and EBITDA targets.
About you
You are commercially sharp, highly analytical, and comfortable taking ownership in a changing, fast-paced environment. You can move confidently from detailed performance analysis to a clear recommendation for senior leaders, then bring cross-functional teams together to deliver it.
You balance growth, profitability, and customer outcomes rather than treating them as competing priorities. You are naturally curious about what drives performance, prepared to challenge assumptions and focused on creating practical momentum.
What Makes You Successful
- Commercially focused - You understand the levers behind growth, revenue, profitability and customer outcomes, and know how to prioritise for long-term value.
- Insight-led - You can diagnose performance drivers, challenge assumptions, and convert complex data into focused commercial action.
- Influential communicator - You present forecasts, risks, opportunities and recommendations clearly, building confidence with Executive and Board-level stakeholders.
- Cross-functional operator - You create alignment across multiple teams, establish clear accountability and maintain momentum through delivery.
- Accountable leader - You work autonomously, take ownership for outcomes and set high standards for yourself and others.
- Customer and impact minded - You focus on improvements that strengthen customer outcomes, colleague effectiveness and measurable business performance.
Required skills
- Strong understanding of commercial KPIs, budgeting, forecasting, trading performance, and performance reporting.
- Experience analysing unit economics, channel profitability, payback and return on investment.
- Ability to build compelling business cases for initiatives or investment and communicate them succinctly to senior leaders.
- Advanced Excel capability and confidence drawing actionable insight from performance data.
- Understanding performance marketing, lead generation, web conversion funnels and sales performance optimisation.
Required Experience
- Solid commercial experience, ideally within financial services or another fast-paced, performance-led environment.
- A proven track record of improving commercial performance across growth, revenue, profitability or customer outcomes.
- Strong commercial and analytical capability, with evidence of turning insight into action.
- Experience influencing senior stakeholders and supporting decisions at Executive or Board level.
- Experience leading cross-functional delivery across Sales, Marketing, Product, Technology, Data, Finance, Operations or Commercial teams.
- Strong communication skills and the ability to operate autonomously while managing competing priorities.
- Experience in SME lending, credit broking or financial services is desirable.
- Experience managing or developing analysts or other performance-focused team members is desirable.
- Project or programme management experience within commercial transformation, growth or continuous improvement is desirable.
About Bionic Group
Bionic has over 600 people working across four office locations and five businesses; Bionic - London, Bionic Outbound – Luton, Think Business Loans – Chelmsford, Business Comparison – Chester, Utility Bidder – Corby & Smart – Nationwide Field based.
We have a high energy work environment wherever the location; you can feel the passion the moment you walk through our door! Our work environments are packed with amazing people and energy, hubs of collaboration, creativity, and fun! We’re one team, we get stuck in, we roll our sleeves up and we care about helping each other out wherever we can. We set the highest standards and show up every day to be the best version of ourselves.
Working at Bionic provides you many opportunities to advance your career, with incredible progression, recognition, and reward.
Benefits
We know that our employees are what sets us aside from our competitors, our benefits are just part of the way we say thanks.
Enhance your health & wellbeing 🌱
- Private healthcare cover
- Employee Assistance Programme, including a virtual GP service, priority physio & talking therapies
- Eyecare scheme
Taking time away from work 🏖️
- 25 days annual leave plus the 8 UK bank holidays, increasing with tenure
- 1 paid family/religious day of leave per year - following successful probation period
- 1 paid charity volunteering day per year
- Option to buy/sell up to an additional 3 days leave per year
Family matters: for the special moments 🏠
- Enhanced maternity, paternity or shared parental leave
- 2 days off for your wedding upon joining, and up to 5 days after 2 years' service
- Flexible working options & a hybrid work approach
Financial wellbeing 💸
- Auto-enrolled salary sacrifice pension scheme
- Life assurance
- Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure
- Cycle to work scheme
Recognition 🌟
- Highflyers incentive, a VIP experience for our high performers across Bionic group to celebrate success
- Company summer & Christmas party celebrations, business and local zonely & annual awards and recognition
- Long service awards
Skills Required
- Strong understanding of commercial KPIs, budgeting, forecasting, trading performance, and performance reporting
- Experience analysing unit economics, channel profitability, payback, and return on investment
- Ability to build business cases for initiatives or investment and communicate them to senior leaders
- Advanced Microsoft Excel capability and ability to draw actionable insight from performance data
- Understanding of performance marketing, lead generation, web conversion funnels, and sales performance optimisation
- Solid commercial experience in financial services or another fast-paced, performance-led environment
- Track record of improving growth, revenue, profitability, or customer outcomes
- Strong commercial and analytical capability with evidence of turning insight into action
- Experience influencing senior stakeholders and supporting Executive or Board-level decisions
- Experience leading cross-functional delivery across commercial, Sales, Marketing, Product, Technology, Data, Finance, or Operations teams
- Strong communication skills and ability to operate autonomously while managing competing priorities
- Experience in SME lending, credit broking, or financial services
- Experience managing or developing analysts or performance-focused team members
- Project or programme management experience in commercial transformation, growth, or continuous improvement
What We Do
Bionic is an expert comparison service for SMEs. Our experts compare trusted UK business suppliers and talk customers through the results on their screens. We’re the UK market leader, established for over a decade, with more than 200,000 UK businesses helped. Rated Excellent on Trustpilot. Bionic is 7th in the Sunday Times ‘best companies to work for’. Our amazing people and high-performance culture are a key part of our business strategy. We’re part of something bigger than any one of us, and our energy and passion is striking. Sign-up to The Backbone, our newsletter for anyone who owns, runs or works at a SME: https://thebackbone.substack.com/p/coming-soon
