Senior Commercial Insight Executive
Your new role - Senior Commercial Insight Executive
Are you analytical, organised and thrive in a fast-paced environment? Do you love diving into research and uncovering valuable insights? If so, this role is perfect for you!
This role sits within a dynamic Insight team, where you’ll work on exciting research projects across Global’s portfolio. As a Senior Commercial Insight Executive, you’ll collaborate with various teams including our commercial teams, tackle a range of insight and research projects and expand your knowledge of different research methodologies. As part of a supportive and forward-thinking team you can make a real business impact alongside developing your skills and taking on new challenges.
Key Responsibilities
Conducting the campaign evaluation research for client campaigns (60%): Using both internal and external resources, and ensuring results are fed back to clients in a professional and positive manner.
Running audience, category & client specific research (20%): From identifying relevant topics, writing questionnaire through to analysing the data, creation of sales stories & also promoting findings back to the business.
Writing insight presentations and sales collateral (20%): Using insights from work.shop.play research & industry data (panel, Rajar, proprietary data sources etc) to produce sales collateral for the Commercial teams, ensuring that results/information are delivered in a professional and creative format that brings the findings to life.
What You’ll Love About This Role
Think Big: Every day is an opportunity to push boundaries, working across departments to bring fresh insight to help drive business success.
Own It: Take charge of projects from start to finish, to deliver actionable insights.
Keep it Simple: Break down complex concepts into clear, engaging, and easily digestible insight that resonates with our stakeholders.
Better Together: Collaborate with teams across Global to create measurable value.
What Success Looks Like
In your first few months, you’ll have:
Gained an understanding of the Global portfolio.
Refined knowledge of all proprietary research systems we use day to day.
Developed skills to enable to you run your own research projects on our work.shop.play panel.
Evaluate impact of advertising through measurement studies.
Built working relationships with the Insight and Commercial teams.
Thrived in a supportive, passionate team.
What You’ll Need
Insight Experience: Knowledge and experience of a variety of research methodologies.
Analytical Expertise: Experience of understanding and using complex and large behavioural datasets.
Actionable Insight: Ability to draw an insight story from multiple data sources and present findings in an insightful & compelling way.
Attention to Detail: Meticulousness in ensuring every piece of insight output is accurate and insightful.
Project Management Skills: Experience managing multiple projects in a fast-paced environment.
Flexibility & Positivity: A can-do attitude to remain agile to pivot to the needs of the business and deliver top results.
Top Skills
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
