Role Summary
Support the development and execution of Jordan Brand city marketing initiatives, with a primary focus on Streetwear and Lifestyle. This role will help bring Jordan’s products, stories and consumer experiences to life through community, retail and offline activations. The role will also leverage city insights and consumer understanding to support locally relevant marketing initiatives, while contributing to broader Brand Marketing priorities across Sport and other key initiatives.
Key Responsibilities
* Support the planning and execution of city marketing programs, with a focus on Streetwear, Lifestyle and youth culture.
* Develop understanding of local consumers, communities and cultural trends, and translate city insights into relevant marketing ideas and opportunities.
* Plan and execute offline marketing activations and consumer events, including coordination with agencies and external partners.
* Support product launches through retail experiences, product storytelling and consumer engagement initiatives.
* Build relationships with local communities, creators, agencies and retail partners to support brand initiatives.
* Work closely with Brand, Marketplace, Retail, Communications and other cross-functional teams to deliver marketing programs.
* Stay connected with social content, consumer trends and cultural moments to support locally relevant storytelling.
* Support the Marketing Manager on broader Jordan Brand projects, including Basketball, Sport and other city marketing priorities.
Preferred Experience & Skills
* 5-8 years of experience in Brand Marketing, City Marketing , Consumer Marketing or relevant fields.
* Experience working on projects related to Streetwear, Lifestyle, Fashion, Music or Youth Culture is preferred.
* Proven experience planning and executing offline marketing activations or consumer events.
* Experience working with agencies and external partners from planning through execution.
* Good understanding of retail marketing, product storytelling and consumer experience.
* Strong communication and project management skills, with the ability to manage multiple priorities.
* Ability to understand consumers, identify opportunities and contribute practical marketing ideas.
* Passion for basketball, sport, streetwear and youth culture.
Skills Required
- 5-8 years of experience in Brand Marketing, City Marketing, Consumer Marketing or relevant fields
- Experience working on projects related to Streetwear, Lifestyle, Fashion, Music or Youth Culture
- Proven experience planning and executing offline marketing activations or consumer events
- Experience working with agencies and external partners from planning through execution
- Good understanding of retail marketing, product storytelling and consumer experience
- Strong communication and project management skills, with ability to manage multiple priorities
- Ability to understand consumers, identify opportunities and contribute practical marketing ideas
- Passion for basketball, sport, streetwear and youth culture
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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