Job Overview
The Senior Channel Manager will oversee relationships with national distributors and regional dealers to drive product stocking, sell-through performance, new product roll-outs, and clearance of slow-moving SKUs. The role also provides direct sales support to field offices by coordinating orders, tracking arrivals, and ensuring sales targets are consistently met.
Key Responsibilities
1. Distributor & Partner Management
Serve as the primary contact for national distributors and regional resellers.
Build strong commercial relationships through regular reviews, alignment meetings, and performance discussions.
2. Order, Stock & Logistics Control
Monitor distributor purchase plans, PO fulfilment, and goods-in schedules.
Maintain healthy stock levels and manage safety stock rules, replenishment cycles, and SKU mix guidelines.
3. Sales Targeting & Execution
Translate company sales targets into distributor and territory-level targets.
Develop and implement channel promotions, incentive schemes, and price/protection policies to drive sell-through.
4. New Product Roll-out & Down-trade Distribution
Lead channel roll-out plans for new handsets and accessories, ensuring on-shelf availability nationwide.
Implement differentiated down-trade strategies by city tiers and support local activation with marketing and merchandising teams.
5. Slow-moving Stock Management
Identify ageing inventory and execute clearance plans (bundles, promotions, buy-back, return-to-factory).
Manage approvals for price changes and write-offs in line with company policy.
6. Field & Sales Support
Provide distributors and field teams with product briefings, merchandising guidelines, and sales scripts.
Support training roll-outs and in-store promotional execution.
7. Reporting & Analytics
Maintain channel dashboards covering orders, inventory, sell-through, receivables, promo ROI, and dispatch tracking.
Present weekly and monthly performance insights with actionable recommendations.
8. Compliance & Risk Control
Enforce compliance with pricing policy, outlet authorization, anti-counterfeit standards, and complaint management.
Partner with Finance to follow up on collections and manage debtor exposure.
Requirements
Qualifications & Experience
Education: Degree in Marketing, Supply Chain, Business Administration, or a related field.
Experience: Minimum of 5 years in channel or distributor management; at least 3 years in consumer electronics, mobile devices, or FMCG preferred.
Skills:
Strong commercial negotiation and relationship management skills.
Solid understanding of order-to-cash and inventory management processes.
Proficiency in data analysis, Excel, and basic BI dashboards.
Strong project management and cross-functional coordination abilities.
Experience designing channel promotions, price protection, and clearance schemes.
Languages: Fluent in English; Hausa or French is an advantage.
Traits: Results-driven, resilient, analytical, and high integrity.
Mobility: Willing to travel frequently across Nigeria, including secondary and rural locations.
Skills Required
- Degree in Marketing, Supply Chain, Business Administration, or related field
- Minimum of 5 years in channel or distributor management
- At least 3 years in consumer electronics, mobile devices, or FMCG
- Strong commercial negotiation and relationship management skills
- Solid understanding of order-to-cash and inventory management processes
- Proficiency in data analysis, Excel, and basic BI dashboards
- Strong project management and cross-functional coordination abilities
- Experience designing channel promotions, price protection, and clearance schemes
- Fluent in English; Hausa or French is an advantage
- Results-driven, resilient, analytical, and high integrity
- Willing to travel frequently across Nigeria
What We Do
Total Data Limited is a management consultancy firm that specializes in providing end-to-end HR services.
