What You'll Do
- Own the regional portfolio strategy across APAC, defining where to play and how to win across positioning, product opportunities, pricing, promotions, and distribution channels
- Translate consumer, market, and business insights into clear product strategies and actionable product briefs
- Partner with global R&D teams to initiate new product development, including defining target consumers, business cases, and key product specifications
- Define product marketing direction by guiding core messaging, claims, and asset requirements in collaboration with marketing teams
- Lead end-to-end regional product launches, from ideation and consumer validation through to market rollout
- Drive consumer and product research initiatives to continuously refine product, pricing, and positioning strategies
- Own portfolio lifecycle management across the region, including product launches, upgrades, and phase-outs
- Lead high-impact strategic projects to improve category performance, including P&L, product ratings, and portfolio efficiency
You will shape the future of our product portfolio across APAC, defining how we win with consumers and scale sustainably across markets.
Who We're Looking For
- Bachelor’s degree in Business, Marketing, Economics, or related field
- 7+ years' of experience in product management, portfolio strategy, consumer insighting or category leadership
- Proven expertise in 4P strategy development and execution
- Strong analytical skills and commercial acumen with ability to interpret consumer insights and market trends
- Demonstrated success in stakeholder management: leading cross-functional and regional projects and product launches
- Excellent communication and stakeholder management skills
- Deep understanding of consumer behavior, segmentation, and positioning
- Results-driven, innovative, and highly organized
Skills Required
- Bachelor's degree in Business, Marketing, Economics, or related field
- 7+ years' of experience in product management, portfolio strategy, consumer insighting or category leadership
- Proven expertise in 4P strategy development and execution
- Strong analytical skills and commercial acumen
- Demonstrated success in stakeholder management
- Excellent communication and stakeholder management skills
- Deep understanding of consumer behavior, segmentation, and positioning
- Results-driven, innovative, and highly organized
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age








