Senior Category Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

We are currently recruiting for Senior Category Manager within the team.
 

You will define and implement category management strategies with key retail customers and proactively deliver compelling insights and category arguments that give confidence to stakeholders internally and externally of how to drive long term sustainable category growth. You will work with customer partners to deliver category thought leadership by challenging conventional thinking to co-create inspiring category vision, drivers and tactics to gain advantage for our brands and drive sustainable, profitable growth.

The Senior Category manager is expected to show strong internal and external leadership, advanced strategic thinking & implementation and provide support to the team and Category Development Lead.

Key responsibilities

Multi-Functional Working

• Ability to build and maintain lasting relationships, Influence internal and external stakeholders and work in a collaborative manner.

• Ensure clear understanding of customer dynamics, inspiring and giving confidence to our key retailer partners.

• Challenge conventional thinking & ways of working, leading the wider cross-functional team to proactively look for new, exciting ways to drive category growth.

• Ensure that category is at the heart of Customer Engagement Days and internal Commercial Planning Process by working within a cross functional team to create actionable category, customer & shopper insight driven plans.

Accountability & Courage

• Be accountable. Set clear & achievable targets.

• Propose ideas to drive category performance grounded in insight

• Identify the big wins for Haleon, the customer & the category, short, medium & long term and prioritise team work plan accordingly

• Question when things could be done better, take appropriate risks and learn from mistakes.

• Be the voice of the category and customer internally, ensure customer insight is at the heart of all Haleon decision making

• Define the “so what” from the data, taking insights forward to create a compelling customer story and tangible action using an array of sources.

• Proactively monitor, evaluate and analyse customer performance against our competitive set and categories. Identify opportunities and risks to proactively take to key stakeholders.

Co-develop, Sell & Execute Category Strategy for competitive advantage in key customers

• Work with customer partners to co-develop an inspiring Category Visions, Drivers and Tactics, challenge conventional thinking, and think outside the norm.

• Work with global team to Identify and quantify the drivers of category performance that support each customer’s growth strategies.

• Work closely with Marketing to Identify required shopper behaviour changes and to implement the tactics that sit behind individual growth drivers.

• Evolution and implementation UK based category strategy that delivers against the needs of HALEON/the shopper and the category with the retailer.

• Work with wider category management team to evolve a rolling long term Category Vision, Drivers and Tactics.

• Set up and implement category testing and trial initiatives including customer interface, analysis and monitoring with using Haleon resources such as the shopper science lab

Business Planning

• Work in conjunction with NRM to populate Tool kits i.e. Range Price, Pack Architecture, ROS, SKU ladder hierarchy and jointly develop promotional strategy recommendations

• Develop and implement customer facing range strategies.

• Become the voice of the shopper & customer internally at Haleon during the business planning process e.g. SKU rationalization

• Become the voice of the retailer internally as part of internal Commercial Planning Process (feeding in retailer strategies, SRP requirements, range review timings etc).

Customer relationships

• Champion collecting & integrating ongoing insights/analysis (shopper, category, channel & customer) leading to compelling and selling commercial propositions.

• Ensuring that category plans are integrated, understood and supported externally by key customers.

• Lead development and implementation of optimal ranges and planogram solutions for Haleon brands within assigned category across key prioritised customers that meet the needs of the category strategy including post range review analysis.

• Responsible for delivering value to customers through relevant category/shopper/ customer/consumer insights and Haleon initiatives that unlock value growth for the customer/shopper and category.

Qualifications and skills

Essential

• Experience working with retailers (customer management), in category management, shopper or trade marketing, or other commercial excellence areas

• Strong communication and presentation skills

• Keen to work with customers, taking data and convert to strategy

Preferred

• Proven ability to use data and insights to provide recommendations in eCommerce or digital marketing.

• Experience of using retailer data platforms to deliver insights and recommendations internally and externally (such as Dunhumby, Nectar, Amazon VC /ABVP)

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.