The Role
The Senior Campaigns Manager will lead the development and execution of comprehensive marketing campaigns, collaborate with cross-functional teams, manage marketing calendars, and analyze performance metrics to enhance brand awareness and engagement.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary:
The Senior Marketing Campaigns Manager will develop and implement robust 360 creative campaigns across all channels (digital, social, ecommerce, influencers, paid media, etc.) collaborating with key cross-functional team to ensure execution and alignment of brand messaging.
What You’ll Do (Besides Help Drive Awareness):
- Develop and implement robust 360 creative campaigns across all channels (digital, social, ecommerce, influencers, paid media, etc.) that align with brand objectives.
- Collaborate with cross-functional teams (e.g. product development, sales, integrated marketing, digital marketing, creative, etc.) to ensure seamless execution and alignment of brand messaging and objectives.
- Lead monthly marketing calendars. Responsible for calendar strategy & planning, 360 activation to amplify marketing moments, lead cross functional partners to ensure all channels are in sync, creative briefing & management of deliverables.
- Lead a team of marketing professionals and agency partners, fostering a collaborative and creative work environment that encourages innovation and excellence.
- Track and analyze campaign performance metrics and make community-led recommendations for optimization.
- Maintain brand integrity and ensure all campaigns are on-brand and aligned with brand expression and values.
- Continuously explore new and innovative marketing strategies to drive brand awareness and engagement.
- Discover brand partnership opportunities that are innovative and disruptive to build strategic awareness for the brand.
Requirements:
- Bachelor's degree in Marketing or related field.
- 6+ years of experience in marketing, with a focus on managing complex 360 marketing campaigns.
- Strong understanding of the beauty industry (skin care preferred), consumer trends, and market dynamics.
- Proven experience in developing and executing successful marketing campaigns across all channels.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Excellent leadership and communication skills, with the ability to collaborate effectively across departments and levels of the organization.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- Passionate about the beauty industry and dedicated to staying up-to-date on emerging trends and best practices.
- Community-led & insight driven brand marketing leader. Ability to take insights and turn them into actionable marketing plans at a rapid pace.
- Ability to work in a fast-paced, dynamic environment with changing priorities and tight deadlines.
- Proven ability to lead teams and influence others, including cross-functional teams, external partners, and executive leaders.
- Demonstrated ability to take bold actions and make strategic decisions that drive business results.
- Excellent presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
- Strong work ethic and commitment to excellence, with the ability to motivate and inspire others to achieve their best.
- Creative thinker with a passion for innovation and a willingness to take risks.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Data Analysis
Digital Marketing
Ecommerce
Paid Media
Project Management
Social Media
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
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