We’re looking for a Senior Campaign Strategist to help drive the strategy, creative, and execution of campaigns and always-on programs, including product launches, thought-leadership, brand initiatives and sales-enabled programs. As a Senior Campaign Strategist, you will help us to build a distinctive brand, drive pipeline and achieve strong business results. You will also bring the voice of the customer to campaign strategy, ensuring that campaign initiatives create a positive experience for new prospects as well as existing Hootsuite customers. In this strategic role, you’ll help translate complex challenges into clear paths of actions by combining your nous for analytical, strategic and tactical thinking and ability to collaborate with teams across marketing, product and sales.
WHAT YOU’LL DO:- Partner with cross-functional teams to implement integrated go-to-market campaigns, ensuring Hootsuite brand campaigns, product launches and thought leadership reports achieve maximum business impact.
- Be a champion of clear and effective briefs for creative and channel teams, seeing campaigns through from their conception to execution.
- Develop and own campaign strategies, content strategies, and messaging frameworks for a variety of projects that align with our global marketing strategy with the aim of engaging our audience, building our brand, and driving leads/trials/demos.
- Partner closely with Insights, Product and GTM teams to ensure the voice of the audience is deeply ingrained in our marketing efforts
- Present research, insights, and campaign strategies to senior leadership to get feedback, alignment and buy-in, as needed.
- Support our creative and channel teams with concepting, pitching, and executing campaign ideas. Serve as a stakeholder in creative concept feedback.
- Support senior leaders in the establishment of key performance indicators (KPIs) for each marketing channel to quantify success and drive continuous improvement. Regularly monitor, track and report these metrics to ensure campaigns are achieving desired outcomes.
- Deliver on our quarterly marketing plans by ensuring briefs ladder up to overarching goals and by operationalising tactics into programs that maximise our ongoing impact
- Enhance campaign performance by analyzing real-time data and leveraging insights to continually improve results and ensure they contribute meaningfully to business objectives.
- Lead and influence strategic initiatives and research to inform industry-leading content and campaigns.
- Be an inflection point of clarity that brings different teams together around a shared understanding of the strategy and its success
- Perform other related duties as assigned.
- 8-12 years’ of marketing experience, preferably in enterprise SaaS and/or B2B technology companies or an agency role working with tech, SaaS and/or B2B.
- A strong passion for understanding customers and deep desire to help marketers succeed with effective marketing strategies, technology, and social tactics.
- Familiarity and experience with B2B omni-channel marketing tactics. (e.g. social, digital advertising, website, email marketing, content marketing, PR, and events).
- Comfortably work with spreadsheets and multiple data sources including Marketo, Salesforce, Tableau, and Google Analytics to uncover content and creative insights (with the help of our analytics team).
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results.
- Expert understanding of marketing strategy, brand strategy, campaign messaging, positioning, and B2B marketing tactics.
- Excellent presentation skills with the ability to diplomatically sell your ideas to executives and a diverse group of stakeholders.
- Ability to proactively identify and resolve risks, issues and conflicts within projects.
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Interpersonal Savvy: relates openly and comfortably with diverse groups of people
- Resilience, tolerance for change/ambiguity: can effectively cope with change, finding ways to advance work and projects.
- Collaboration and teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-EM #LI-Remote
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What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business. How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media. Put simply, we help our customers with: Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business. Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale. Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
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