Overview
As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data driven. You leverage your skills to support campaigns and programs that capture the attention of Esri’s diverse user community. You understand the need to effectively tailor initiatives that generate leads from target markets and highlight the case studies that show off the great work our users are doing to change the world. Your strategic mindset and strong collaboration with team members enables the creation of resources and deliverables leveraged across multiple channels. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output and you measure revenue generated from executed integrated marketing campaigns.
Responsibilities
- Communicate and collaborate. Elevate your network by fostering relationships with executive internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign and company success. Appropriately adapt your communication to each stakeholder.
- Manage multiple priorities and deadlines. Manage multiple marketing campaigns and timelines simultaneously across various verticals. Use expert evaluation, judgment, and interpretation to independently select a strategic course of action. Make decisions that align with company objectives and solve complex problems of a diverse scope.
- Drive results. Begin with the end in mind and set clear goals for what your campaigns will accomplish. Utilize your research to lead strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge and frequently provide advice and direction to others to help move projects forward.
- Think analytically. Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions to complex challenges.
- Connect to your audience. Identify audience and approve messaging for various channels delivered through automated campaigns and advertising.
- Learn and grow. Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your division. Suggest creative alternatives to improve existing workflows.
- Be an expert. Influence the application of existing principles and guide development of new policies and ideas. Mentor and develop junior members of the team. Regularly update the marketing leadership team on trends, metrics, solutions and strategy to drive successful campaign execution.
Requirements
- Bachelor’s in Marketing, Integrated Marketing Communications, Business, or a related field
- 8+ years of experience working in channel marketing
- Previous experience supporting strong integrated and digital marketing campaigns
- Demonstrated success in managing multiple marketing campaigns simultaneously
- Possess the ability to excel in a cross-functional team environment
- Ability to engage with stakeholders at the executive level
- Strong written and verbal communication skills
- Ability to successfully lead projects and demonstrate strong problem-solving skills
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master's in marketing, business, or a related field
- Certified Customer Experience Professional (CCXP) Accreditation
- Data visualization creation and presentation
- Proficiency in customer experience strategy
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Knowledge of GIS/Esri products
#LI-CQ5
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$104,000—$166,400 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
What We Do
As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location.
We pioneer problem solving with GIS to help you see what others can’t.
We build ArcGIS, the world’s most powerful mapping & spatial analytics software. ArcGIS software and apps combine mapping and data analytics to deliver location intelligence and meet digital transformation needs for organizations of all sizes.
