(Senior) Campaign & Media Manager

Reposted 9 Days Ago
Be an Early Applicant
Berlin, DEU
In-Office
Mid level
News + Entertainment • Consulting
The Role
Responsible for planning, implementing, and optimizing awareness campaigns across multiple channels. Collaborates with various internal functions to ensure efficient campaign execution.
Summary Generated by Built In

YOUR FUTURE, ON DEMAND

The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want. 

Back in 2005, we pioneered Europe’s first TV streaming service. Today, we’re the world’s first certified climate neutral TV streaming provider. Several million users across three countries. Over 230 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn’t changed, even if the world has. We’re friendly, international, inclusive – and our people say we’re reliable and transparent, too. It’s why they trust us and believe in what we do. 


THE ROLE

As a Campaign & Media Manager, you will be responsible for the planning, implementation, and optimization of our Awareness and Consideration initiatives, as well as the cross-channel planning in the Upper Funnel. You will ensure the efficient, data-driven, and effective delivery of our brand messages by mastering cross-channel planning and optimization. This includes guaranteeing that the right message reaches the audience at the right time through the most suitable channels.

To achieve smooth and effective campaign execution, you will collaborate closely with the Brand Design, Content Marketing, Performance, and CRM functions.


WHAT YOU’LL DO

  • Take on the cross-channel planning and manage marketing campaigns from conception to implementation.
  • Develop our Upper-Funnel measures for the DACH markets with a focus on Awareness and Consideration.
  • Independently develop and implement comprehensive media plans (both offline and digital) aligned with specific campaign objectives, including responsibility for media bookings.
  • Manage and monitor campaigns across various media channels (e.g., OOH, Digital, TV, Print).
  • Negotiate and execute media collaborations to effectively expand our reach.
  • Manage campaigns from a funnel perspective and ensure a consistent Customer Journey.
  • Ensure that campaigns are implemented on time and within budget.
  • Analyze and evaluate Awareness and Upper-Funnel KPIs and derive optimization measures.
  • Work closely with Brand Marketing to coordinate campaign content and creatives.
  • Identify new media formats to increase reach, impact, and cost-efficiency.

WHAT YOU’LL BRING

  • A degree or comparable education in Marketing, Communication, or Media.
  • At least 3-5 years of professional experience in media planning, media buying, and/or campaign management.
  • Profound knowledge in the holistic planning and management of cross-channel marketing campaigns.
  • Experience in planning and implementing offline and digital media measures.
  • Confident presence in negotiation situations, ideally with experience in negotiating media partnerships.
  • Strong analytical skills and experience in data-driven evaluation and optimization of marketing campaigns.
  • Structured, independent and highly organized approach to work.
  • Collaborative spirit to coordinate and work effectively with Brand, Performance, Content Marketing, CRM, and Public Relations functions.
  • Excellent verbal and written communication in English. German and French are a plus.
  • Willingness to travel regularly.


WHY JOIN US? 

At Zattoo, you’re always on firm ground with real freedom to explore. You’ll have the support and opportunity you need to go far, while you’re helping us create a sustainable and entertainment-filled future for all.


WHAT WE OFFER YOU 

  • Reward: strong market competitive salary
  • Recharge: 30 days vacation plus public holidays
  • Regulate: trust based flexible working hours and the option for remote work worldwide for up to 8 weeks per year

Plus:

  • We’re sharing: Free access to the best streaming experience on the market
  • We're developing: Your own development budget, German classes and Zattoo all-company hack days
  • We’re inclusive: ‘Zattooies’ are a fun, engaged, and diverse team made up of 47 nationalities
  • We’re healthy: Health checks, mental wellbeing support, team sports and more!
  • We’re responsible: We are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals
  • We’re sociable: A calendar of events with fireside chats, lunches, in-house bar, BBQ’s, monthly socials, summer party and an annual off-site event

Zattoo enables our users to view indiscriminately and we reflect that in our team too. Regardless of race, gender, sexual orientation, religion, national origin, age, disability or any other characteristic protected by law we encourage everyone to apply and will give everyone equal consideration. We are an equal opportunities employer, join us and help build a diverse team dedicated to the future of TV.

You can learn more about us at: https://zattoo.com

Top Skills

Campaign Management
Cross-Channel Marketing
Media Buying
Media Planning
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The Company
Berlin
251 Employees
Year Founded: 2005

What We Do

We are one of the leading TV streaming providers in Europe with several million monthly users, serving both B2B and DTC markets. Founded in 2005, we have more than 250 employees and are headquartered in Zurich with another location in Berlin and remote presences in Europe and North America. With our DTC business, users in Switzerland, Germany and Austria watch a variety of TV channels as well as a selection of video-on-demand content on almost all available devices via the Zattoo apps. Since 2012, we have also been running our own B2B business, making our technology available to media companies and network operators as an international TV-as-a-Service platform. Zattoo strives to satisfy existing customers and users and attract new ones by offering state of the art TV features with a superior user experience across many devices and platforms. For our achievements as a TV streaming pioneer, we were awarded the Technology and Engineering Emmy® Award by the National Academy of Television Arts and Sciences for 2020, among others. We act responsibly: We have been carbon neutral since 2020. We are taking active action to further reduce our carbon footprint. As the first TV streaming provider worldwide, we therefore even operate one of our data centres directly in a wind turbine. We are growing and we are looking for new team members. If you like space for creativity, want to feel empowered, if you prefer an atmosphere of continuous learning and trust based working then Zattoo is the right place for you. We have a culture of embracing mistakes as a measure of learning and a very respectful style of working together. At Zattoo we can be ourselves and simply do what we are best at

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