Senior Campaign Manager, Growth Marketing

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 17 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

We are seeking a strategic and results-oriented Senior Campaign Manager to join our Growth Marketing team. This role will play a pivotal part in planning, executing, and optimizing cross-channel marketing campaigns to drive customer acquisition, engagement, and revenue growth. As a senior leader, you will collaborate with internal teams, manage external partners, and leverage data-driven insights to deliver impactful campaigns that achieve business goals.

Responsibilities:

• Develop and lead the strategy for multi-channel growth marketing campaigns across digital, social, events, email, paid media, direct mail, and other relevant channels.
• Conduct market research to identify customer segments, trends, and opportunities for growth.
• Align campaign goals with business objectives and key performance indicators (KPIs).
• Oversee the end-to-end campaign lifecycle, including creative development, execution, and optimization.
• Leverage A/B testing and real-time analytics to optimize performance and maximize ROI.
• Monitor and troubleshoot campaign performance, implementing data-driven adjustments as needed.
• Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI
• Work closely with cross-functional teams, including business development, product marketing, creative, analytics, and sales, to ensure cohesive messaging, execution and follow-up.
• Manage relationships with external agencies and vendors to enhance campaign capabilities and reach.
• Act as a mentor to junior team members, fostering professional development and knowledge sharing.
• Analyze campaign performance, provide actionable insights, and deliver comprehensive reports to stakeholders.
• Develop and review dashboards to track key metrics and share progress with leadership teams.
• Stay informed about industry trends, emerging tools, and best practices to keep campaigns innovative and competitive.

Qualifications:

• 6+ years of experience in growth or performance marketing, with a proven track record of managing high-impact campaigns
• Proven track record of managing multi-channel marketing campaigns and driving demand and pipeline growth
• Strong project management and organizational skills with the ability to juggle multiple priorities and meet deadlines
• Analytical mindset with a data-driven approach to decision-making
• Excellent communication and leadership skills, with a talent for building relationships and driving collaboration
• Highly collaborative, transparent and proactive communicator
• Creative thinker who can drive new approaches to stand out and reach our audiences 
• Competent in various areas of marketing including strategy, planning, sales enablement, thought leadership, omni-channel, project management, growth marketing
• Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders

Preferred Skills:

• Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).
• Proficiency in audience segmentation, personalization, and targeting strategies.
• Knowledge of SEO, content marketing, and conversion rate optimization.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."