The Senior Campaign Manager (SCM) is responsible for designing and writing code, performing code reviews, developing technical documentation, and becoming a key contributor to their team and project. An SCM acts as a counselor in projects, ensuring that the team maintains high levels of technical knowledge, and builds and strengthens the relationship with the client. The SCM will work closely with clients, developers, system administrators, project managers, business analysts, and end users.
- Own the campaign implementation, management and monitoring on campaign management platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze
- Create segments using SQL and design complex multi-channel journeys that include dynamic content and trigger-based deployment
- Monitor deployments & deliverability, troubleshoot and resolve issues in a timely manner
- Confirm technical feasibility of desired new marketing programs/features
- Work among agency, vendor, partner and client stakeholders to develop marketing campaigns from concept to execution
- Work with the Marketing Sciences team to setup and track campaigns
- Partner with Development team to productionalize code
- Communicate with internal stakeholders regarding results, deliverables and statuses of programs and initiatives
- Drive implementation process excellence
- Partner with the strategy team and other stakeholders to implement user journeys for Email Campaigns (cadence and frequency of touchpoints).
- Establish and maintain the deployment calendar.
- Monitor campaign deployments and deliverability across ESPs.
- Define and manage ESP access and roles for internal teams and clients.
- Manage the agency and client quality assurance rounds in conjunction with the QA department.
- Communicate with internal and external stakeholders regarding results, deliverables, and statuses of programs and initiatives.
- Serve as the primary point of contact for all ESP- and/or campaign-related questions or concerns.
- Will be in charge of presentations to clients, directly working with other groups such as Creative, Business, and Technology
- Helps coordinate the team’s technical communication with other groups such as Creative, Business, and Management
- Owns the technical architecture and design of the web solution and oversees the front-end development activities
- Gathers new user and business requirements, maps them to appropriate technical solutions, and estimates the associated development tasks
- Ensures concise and clear documentation is maintained by all peers for the projects as dictated by each Capability’s guidelines and best practices
- Owns software release activities, including but not limited to reviewing code changes, client demos, QA hand-offs, and presenting solutions and justifications for tasks
- English Proficiency (B2+ reading, writing, and conversation)
- Bachelors Degree
- Minimum of 4+ years in campaign management marketing operations role
- Proficient experience with providers such as Salesforce Marketing Cloud, Adobe Experience Platform, Pega, or Braze.
- An acute analytical mind, strong reporting skills, razor-sharp attention to detail and accuracy
- Excellent communication skills and experience working with cross functional teams both within and between organizations
- Proven track record of taking ownership and driving results
- Strong project management and customer relationship skills
- Experience with HTML, CSS, SSJS, and personalization within Adobe Campaign a plus
- Knowledge of SQL, and email marketing best practices
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to
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What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
