Sports Direct Malaysia is currently looking for Senior Buyer to join our growing team.
Sports Direct Malaysia currently operates a total of 39 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.
We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).
Job DescriptionYour responsibilities as Senior Buyer will include but not limited to:
1. Buying Strategy & Planning
- Develop seasonal and annual buying strategies aligned with business objectives and customer insights.
- Manage open-to-buy (OTB) plans, ensuring assortment efficiency, depth, and breadth.
- Identify white space opportunities and drive product innovation to enhance the USC brand mix.
2. Product & Range Selection
- Curate and select compelling assortments across apparel, footwear, and accessories within your assigned categories.
- Work closely with key brand partners and distributors to secure exclusives, SMUs, and first-to-market launches.
- Manage product lifecycle planning to maximize sell-through and minimize markdown exposure.
3. Supplier & Brand Management
- Build and maintain strong relationships with local and international brands.
- Negotiate cost prices, margin improvements, trading terms, and exclusivity opportunities.
- Collaborate on SMU (special make-up) and exclusive product opportunities to drive differentiation in the market.
4. Commercial & Performance Analysis
- Monitor weekly trade performance and stock health; and sell-through targets by category and brand.
- Prepare weekly/monthly performance reports with clear recommendations
- Analyze customer, market, and competitor data to identify growth opportunities and mitigate risks.
- Take proactive action on underperforming products through markdowns, transfers, or promotions
5. Cross-functional Collaboration
- Partner with Visual Merchandising, E-commerce, and Marketing to ensure alignment across channels.
- Work with Planning and Allocation teams to optimize distribution strategies and store grading.
- Work closely with Store Operations to understand customer feedback and regional needs.
6. Team Leadership
- Guide and mentor junior buyers or assistants, providing clear direction and development support.
- Lead seasonal buying Sell-In and market visits to source new brands and product innovations.
Requirement:
- Minimum 5–7 years of buying experience in sports, fashion, or lifestyle retail, preferably within a multi-brand environment.
- Strong commercial acumen with proven experience in margin management, supplier negotiations, and category growth.
- High competency in trend forecasting, range building, and performance analysis.
- Excellent interpersonal and communication skills with an ability to influence internal and external stakeholders.
- Proficiency in Excel and retail reporting tools (e.g., Power BI, Tableau, or similar).
- Passion for fashion, streetwear, lifestyle trends, and delivering customer-first assortments.
An opportunity like this at Frasers Group is for the fearless.
The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:
THINK WITHOUT LIMITS - and take the team with you -
BE RELEVANT - to our people, to partners, and to the planet -
OWN IT - and back yourself
Top Skills
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
