Travelier Group is a global travel-tech company operating leading transportation booking platforms such as Bookaway and 12Go, connecting travelers to land and sea transportation options across Asia, Europe, and beyond. Our mission is to make “any route in the world instantly bookable for any traveler.”
The RoleAs a Senior Business Development Manager, you’ll drive Travelier’s growth in Japan’s transportation sector — covering bus, ferry, train, and transfer operators.
Your focus will be on business expansion, partner acquisition, and onboarding new suppliers to strengthen our network and competitiveness.
You’ll manage the full business development cycle — from identifying and negotiating with partners to launching new routes and optimizing performance.
Key Responsibilities
- Own the commercial performance of all destinations and operators within your assigned market.
- Identify, acquire, and onboard new transportation partners to expand Travelier’s Japan supply network.
- Build and maintain strong, long-term relationships with partners to ensure competitive rates, availability, and service quality.
- Negotiate commercial terms and manage supply portfolio profitability, ensuring rates and conditions remain competitive against local OTAs and resellers.
- Collaborate cross-functionally with internal teams (marketing, finance, support, and product) to streamline onboarding, optimize partner visibility, and improve conversion performance.
- Conduct ongoing market analysis to identify new business opportunities, product gaps, and emerging travel trends in Japan.
- Track and deliver on KPIs including new partner acquisition, net rate competitiveness, and revenue growth targets.
Requirements
- Fluent in Japanese and English (both written and spoken) — essential for local negotiations and communication.
- Minimum 3 years of experience in a business development, supply, or account management role — ideally within e-commerce, travel-tech, or OTA sectors.
- Strong commercial acumen and negotiation skills, with the ability to interpret data and make informed business decisions.
- Self-motivated, goal-oriented, and capable of managing multiple priorities in a fast-paced, multicultural environment.
- Excellent communication and relationship-building skills with a proactive, solution-oriented mindset.
- Familiarity with Japan’s travel or transportation industry (bus, ferry, train, DMC, or charter service) is a strong advantage.
- Opportunity to drive Japan’s travel digitalization with one of the fastest-growing OTA groups in Asia.
- Be part of a global, collaborative, and innovation-driven team shaping the future of ground transportation.
- Competitive compensation, flexible work culture, and growth opportunities across regional markets.
Benefits
- Engaging work on a product that enables millions of travelers to book their trips daily;
- Hybrid work setup;
- Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
- Internal growth and internal mobility opportunities;
- Competitive annual leave, sick leave, and public holidays;
- Annual company offsite in Thailand.
What should I do to dive into 12Go company culture?
Apply! Update your CV and get ready to experience the best interview flow with our top talents
We can’t wait to see you and share this awesome adventure together!
What We Do
12Go is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.
At 12Go, our vision is to enable any customer to instantly book any route in the world. We develop technology to create memorable travel experiences for everyone, worldwide. Operating in more than 140+ countries, we have assisted over 4 million travelers, making their journeys easier and more enjoyable.
12Go employs over 200+ professionals globally. We have a performance-driven culture that emphasizes continuous feedback and professional growth. Visit our career website to see the open roles https://12go.com/en/jobs







