The Role
The Senior Business Development and Marketing Manager will drive growth initiatives in Hong Kong and Asia, create business development plans, collaborate with teams, manage budgets, and oversee marketing campaigns.
Summary Generated by Built In
Purpose of the role
We are seeking an experienced and dynamic Senior Business Development and Marketing Manager to lead and execute growth initiatives for our Hong Kong office and the Asia region. This role is pivotal in driving market-relevant business development plans, fostering cross-network collaboration, and enhancing our profile in Asia. The candidate will need to proactively work with service line BD colleagues to create, manage and implement BD service line plans in the Asia region. Liaising with partners and directors, the senior manager will agree strategy and analyse, assess and prioritise new business development and marketing opportunities.
Key Responsibilities
· Strategy, planning and financial management:
• Collaborate with the BD service line leads, relevant partners and directors to tailor the global service line plans for Hong Kong, develop corresponding budgets and take ownership of executing the agreed initiatives within budget
• Ensure regular planning and review meetings are scheduled with each of the service line teams and that planned activity is budgeted, reviewed and monitored
• Identify new business opportunities, encourage cross-practice collaboration and cultivate integrated efforts across the legal teams and Ogier Global
• Monthly tracking of spend against budget
· Effective use of data and targeting – working with the client research / data analysis team
• Develop effective target lists for each service line to help partners and directors to target prospects and identify gaps and opportunities
• Production of high quality distribution lists for client mailers and event invitations
• Driving use of the CRM system (InterAction), tracking opportunities and measuring ROI
• Supporting BD trip planning - engaging with the client development team across the region, as appropriate, in order to facilitate introductions where gaps and opportunities have been identified
· Pitches, proposals and presentations - proactively supporting partners and directors to create pitches
· Events, conferences, seminars, webinars and sponsorships:
• Planning and delivering agreed local and international BD activity, working with the central events team for larger events and the local practice support team in relation to smaller lunches and dinner events
• Make use of internal best practices around event management and coordinating as necessary with colleagues in other jurisdictions to ensure a consistent and collaborative approach
• Generate ideas for new event formats and venues and help identify relevant industry conferences
· Legal directory submissions - make use of best practice guidelines to create high quality submissions for the Hong Kong teams for the core legal directories and closely monitor results
· Marketing and communications – work with the partners and directors to agree opportunities and objectives and then act as an interconnector with the central marketing team to deliver a range of campaigns across digital, PR and thought leadership whilst also ensuring a comprehensive suite of collateral is in place for the legal team in Hong Kong
· Develop own network of peers - actively identify and build relationships with key industry associations, networks and memberships to enhance the profile and development of legal relationships in support of service line team activity
Skills, Knowledge and Expertise
· Relevant qualifications
· Evidence of developing and implementing highly effective BD and marketing campaigns
· Knowledge of the offshore legal / professional services market in Hong Kong and China
· Knowledge of digital channels including WeChat and Baidu
· Strong communications skills (verbal and written) with the ability to build rapport and trust to form and maintain highly effective working relationships
· Ability to work with a range of personalities, at all levels of seniority and cultural backgrounds with strong interpersonal, inter-cultural, communication and negotiation skills
· Confidence in meeting and networking with clients and intermediaries who are senior professionals
· A strong team player with an intelligent, proactive and pragmatic approach
· Hands on approach – willingness to actively contribute to both strategy and delivery
· Strong problem solving and analytical abilities
· Mandarin and/or Cantonese required
About
Ogier is committed to creating an inclusive and diverse workplace where everyone feels valued and respected. We’re committed to making our recruitment process inclusive and comfortable for everyone. We welcome applications from all backgrounds and communities, and we strive to ensure equitable opportunities for all candidates. If you need any reasonable adjustments at any stage in your recruitment journey with us, please let us know, we’ll be happy to work with you to ensure you have the best possible experience.Ogier provides legal advice on BVI, Cayman, Guernsey, Irish, Jersey and Luxembourg law. Our network of locations also includes Beijing, Dubai, Hong Kong, London, Shanghai, Singapore and Tokyo. Legal services for the corporate and financial sectors form the core of our business, principally in the areas of banking and finance, corporate, investment funds, dispute resolution, private equity and private wealth. We also have strong practices in the areas of employee benefits and incentives, employment law, regulatory, restructuring and insolvency and property. Ogier's corporate administration business, Ogier Global, incorporates and administers a wide variety of vehicles including public and private companies, partnerships and trusts. Ogier is based in 13 jurisdictions including Beijing, BVI, Cayman Islands, Dubai, Guernsey, Hong Kong, Ireland, Jersey, London, Luxembourg, Shanghai, Singapore and Tokyo.
Skills Required
- Relevant qualifications
- Experience in developing effective BD and marketing campaigns
- Knowledge of the offshore legal/professional services market in Hong Kong and China
- Knowledge of digital channels including WeChat and Baidu
- Strong communication skills
- Ability to work with various personalities at all levels
- Mandarin and/or Cantonese required
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The Company
What We Do
Ogier is an international professional services firm that provides legal, corporate, fiduciary, and consulting services. They operate globally, managing complex transactions for financial institutions, professional advisers, and regulatory bodies. The firm is known for its pragmatic, targeted advice and a collaborative approach across various jurisdictions, including the BVI, Cayman Islands, Guernsey, Ireland, Jersey, and Luxembourg.
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