Business Applications Specialist

Sorry, this job was removed at 04:16 p.m. (CST) on Thursday, Feb 05, 2026
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Tel Aviv, ISR
Hybrid
Consumer Web • eCommerce • Marketing Tech • Retail • Software
Yotpo, the leading eCommerce marketing platform.
The Role

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

About the Role:

As a Sr. Business Applications Analyst at Yotpo, you will be critical in driving process improvements, developments and optimization of our Salesforce platform and other business applications. This hybrid position combines proven technical development understanding with business process analysis, allowing you to bridge the gap between business needs and technology solutions. Your primary focus will be on enhancing our systems to support business objectives, streamline processes, and improve operational efficiency.

You will work closely with cross-functional teams to understand our current Salesforce setup, identify areas for improvement, and implement scalable solutions that align with industry best practices and business goals.

Key Responsibilities:

  • Salesforce Development: Design, develop, and maintain Salesforce-based solutions, including custom applications, automation, and integrations with third-party tools.
  • Ensure best practices in Salesforce development, adhering to security, scalability, and maintainability standards.
  • Business Process Analysis: Collaborate with business stakeholders to evaluate and improve existing processes, identifying inefficiencies and proposing Salesforce-based solutions to ensure best practices in development, adhering to security, scalability, and maintainability standards.
  • Solution Design and Implementation: Develop technical specifications and implement thoughtful, high-quality solutions that meet business requirements, ensuring alignment with best practices.
  • Cross-Platform Solutions: Act as the technical point of contact for designing and implementing complex, cross-platform solutions, supporting all Information Systems (IS) initiatives.
  • Agile Development: Work in an Agile environment, contributing to user stories, continuous integration, and test-driven development to deliver high-impact solutions.
  • Documentation and Collaboration: Maintain clear and thorough documentation for all technical designs, processes, and solutions. Foster strong collaboration between technical teams and business users to ensure successful project outcomes.

About You:

  • 4+ years of proven experience as a Salesforce implementor, with a strong understanding of Salesforce platform capabilities, architecture, limitations, and the latest technology offerings.
  • Strong internal client-facing skills, including the ability to communicate complex technical concepts to non-technical stakeholders.
  • Ability to evaluate and improve business processes, identifying inefficiencies and designing scalable Salesforce solutions to enhance operational performance.
  • experience in APEX and deploying custom Salesforce applications.
  • Familiarity with APIs and integration technologies (iPass), with hands-on experience developing platform integrations.
  • Excellent problem-solving skills and attention to detail.
  • Experience with Org Development Model (e.g., sfdx, scratch orgs) is a plus.
  • Salesforce certifications are highly preferred.
  • Experience with JavaScript frameworks (e.g., LWC) is a plus.

#LI-Hybrid

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The Company
HQ: New York, NY
1,000 Employees
Year Founded: 2011

What We Do

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the martech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Tel Aviv, Sofia, Australia and growing!

Why Work With Us

The primary perk of working at Yotpo is being surrounded by some of the most intelligent, driven and compassionate people you'll ever encounter. We all work very hard to become better professionals and better people.

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