WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.
What you’ll get to do:- Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer
- Identify and recommend options for potential solutions and assess them for both technical and business suitability
- Create logical and innovative solutions to problems
- Present proposals to clients
- Work with a scrum / delivery team through to go live
- Analyse business systems in order to recommend efficiencies
- Provide estimates for analysis work and plans in conjunction with Project/Programme Managers
- Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction
- Provide training to users of a new system as required
- Plan and work flexibly to meet deadlines
- Keep up to date with technical and industry sector advances
- Maintain great client relationships at all levels of the organisation
- Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
- Manage situations and relationships both internally and externally
- You will have experience working as a Business Analyst on ecommerce / experience projects
- Experience of managing client stakeholders and Product Owners / Manangers
- Able to run workshops with client stakeholders
- Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it
- You like working in a fast-paced environment and are ready to inspire outstanding online experiences for consumers and brands, no matter what product, service, sector, device or channel!
- You will have a customer-first mindset, with the maturity and initiative to do what it takes keep our clients happy, including some working at client locations
- Great stakeholder management skills
- Experience of Agile software delivery
- Business Process mapping and engineering
- eCommerce and retail / brand experience
- Production of high quality user stories and acceptance criteria
- Analysis and design of systems (package integration and bespoke development)
- Ability to work on your own initiative to an agreed action plan
- Strong communication skills - as this role requires a high level of communication, interpersonal and presentation skills
- Strong problem solving, time management and organisational skills
- Strong commercial awareness and business acumen
- Energetic, enthusiastic with strong attention to detail
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
At VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- Experience working as a Business Analyst on ecommerce/experience projects
- Experience of managing client stakeholders and Product Owners/Managers
- Able to run workshops with client stakeholders
- Experience of Agile software delivery
- Business process mapping and engineering
- eCommerce and retail / brand experience
- Production of high quality user stories and acceptance criteria
- Analysis and design of systems (package integration and bespoke development)
- Strong communication, stakeholder management and presentation skills
- Strong problem solving, time management, organisational skills and commercial awareness
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.







