Senior Business Analyst, Marketing Operations

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Position Purpose:

The primary objective of the stakeholder-facing Business Analyst is to serve as the main point of contact between the Marketing Operations team and external stakeholder groups requesting support. This role is essential, as it sets the foundation for everything that follows in the Marketing Operations workflow.

The Business Analyst is responsible for gathering requirements from stakeholders and translating them into clear, actionable inputs for the broader Marketing Operations team. They should be skilled at asking the right questions to uncover the root problem the stakeholder is trying to solve—or to clarify and shape the idea being proposed.

While there will be standard information to capture, such as campaign timelines and content needs, this role also requires some level of technical understanding as they may find themselves needing this skill in order to ask deeper questions when speaking to the stakeholders —particularly around data structures—if data will need to be shared with Marketing Operations.

Key Responsibilities:

• 10% Knowledge of Marketing Operations - Remains knowledgeable on Marketing Technology systems and capabilities, and trends in Marketing Operations
• 20% On-Going Support for Systems - Provide on-going support for systems that enable marketing project execution by developing and delivering training, new associate on-boarding, and governance of implementations to ensure configurations and data stay "clean"
• 20% Optimizes Processes - Use data and insights to optimize processes and support through areas such as automation, incremental enhancements to system configurations, process improvement and modifications to training programs to drive operational efficiencies
• 10% Partner with Third-Parties - Partner with third party software providers to understand and influence their capabilities roadmap
• 20% Partnership - Partner with Marketing Technology product management, Brand Marketing account services, creative, program management office (PMO), and other cross functional partners to understand processes and system requirements to enable marketing project execution and technology services
• 20% Requirement Gathering - Based on PMO center-of-excellence processes and ways of working and requirements gathered, configure technology, on-board users, and thoughtfully roll-out solutions that enable marketing project execution and processes

Direct Manager/Direct Reports:

• This position typically reports to Manager, CRM Marketing Ad/Ops
• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Working knowledge of how to use customer data, SQL and relational databases
• Previous experience in traditional and/or digital marketing, marketing operations, or marketing technology operations
• Self-motivated and able to work independently and collaboratively within/across team(s); able to lead and deliver projects with little direction
• Strong problem-solving skills with the ability to manage around ambiguity
• Ability to communicate complex topics to manager and senior leadership
• Experience with Marketing Technology systems and ways of working including but not limited to digital asset management, dynamically assembled creative/content, campaign and offer management, marketing workflow management, and agile marketing
• Excellent verbal and written communication skills and an ability to prepare clean and concise leadership-ready documents

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 4

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict