Senior Business Analyst - Customer Journey Analytics

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in Central, TX, USA
In-Office or Remote
59K-90K Annually
Senior level
AdTech • Marketing Tech • Software
The Role
Leads discovery sessions, stakeholder workshops, and requirements gathering for enterprise Customer Journey Analytics and Adobe Analytics initiatives. Translates business goals into measurement strategies, KPIs, reporting requirements, and success metrics. Partners with technical teams on implementations, testing, validation, adoption, change management, and project dependencies. Supports Adobe Experience Platform, Real-Time CDP, and Adobe Journey Optimizer initiatives while helping clients improve customer experience analytics and business outcomes.
Summary Generated by Built In

Job Description:

Turn Data Into Decisions. Turn Insights Into Impact.

Are you passionate about helping organizations understand their customers better?

Do you enjoy collaborating with stakeholders, uncovering business needs, and transforming analytics into meaningful action?

Merkle is growing its Adobe Experience Cloud Practice and is seeking Business Analysts to support enterprise-scale Customer Journey Analytics (CJA) and Adobe Analytics initiatives. This is an exciting opportunity to work directly with leading brands, helping them unlock the value of their customer data and create more connected, measurable customer experiences.

What You'll Do

As a Business Analyst, you'll serve as the critical bridge between clients, business stakeholders, architects, developers, and analytics teams.

You'll help organizations transform data into strategy by:

✅ Leading discovery sessions, stakeholder workshops, and requirements gathering

✅ Translating business goals into actionable analytics and measurement strategies

✅ Supporting Adobe Analytics and Customer Journey Analytics implementations

✅ Defining KPIs, reporting requirements, and success metrics

✅ Partnering with technical teams to ensure business requirements are delivered effectively

✅ Managing project dependencies across multiple workstreams

✅ Supporting testing, validation, user adoption, and change management activities

✅ Helping clients maximize the value of Adobe Experience Cloud investments

✅ Collaborating on initiatives involving Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO)

What Makes This Role Exciting?

You'll work at the intersection of:

  • Customer Experience
  • Analytics
  • Data Strategy
  • Digital Transformation
  • Adobe Experience Cloud

Every day, you'll help some of the world's most recognizable brands better understand customer behavior, improve decision-making, and drive measurable business outcomes.

What We're Looking ForRequired Qualifications
  • Experience with Adobe Customer Journey Analytics (CJA) and/or Adobe Analytics
  • Strong stakeholder management and communication skills
  • Business Analysis, Consulting, Project Coordination, or related experience
  • Experience working with enterprise clients and distributed teams
  • Strong organizational and problem-solving skills
  • Ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
  • Adobe Analytics Certification
  • Adobe Customer Journey Analytics Certification
  • Experience with Adobe Experience Platform (AEP)
  • Experience with Real-Time CDP (RT-CDP)
  • Experience with Adobe Journey Optimizer (AJO)
  • Agency or consulting experience
  • Project management experience
  • Experience leveraging AI tools to improve productivity and workflow effectiveness
Who Thrives Here?

The ideal candidate is:

🔹 Curious and consultative

🔹 Organized and proactive

🔹 Comfortable working directly with clients

🔹 Skilled at translating complex concepts into clear business outcomes

🔹 Focused on delivering measurable value

🔹 Excited by technology, analytics, and customer experience transformation

Why Merkle?

At Merkle, you'll collaborate with industry-leading experts across analytics, customer experience, marketing technology, and digital transformation. You'll have the opportunity to influence strategic decisions, work with innovative Adobe solutions, and help clients create meaningful customer experiences powered by data.

Ready to help clients turn customer data into business value?

Apply today and join a team that's shaping the future of customer experience analytics. 🚀

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

 

The annual salary range for this position is $59,000 - $90,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

 

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

USA – Remote – Texas – Central Time

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • Experience with Adobe Customer Journey Analytics and/or Adobe Analytics
  • Strong stakeholder management and communication skills
  • Business analysis, consulting, project coordination, or related experience
  • Experience working with enterprise clients and distributed teams
  • Strong organizational and problem-solving skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Adobe Analytics certification
  • Adobe Customer Journey Analytics certification
  • Experience with Adobe Experience Platform
  • Experience with Real-Time CDP
  • Experience with Adobe Journey Optimizer
  • Agency or consulting experience
  • Project management experience
  • Experience leveraging AI tools to improve productivity and workflow effectiveness
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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