Senior Business Analyst- Customer Forecasting

Posted Yesterday
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West Chester, PA, USA
In-Office
Senior level
Digital Media • eCommerce • Retail
The Role
Leads customer analytics and forecasting efforts for QVC and HSN. Develops customer targets and financial goals, reports performance against plans, forecasts results, and delivers strategic insights. Uses segmentation, predictive modeling, statistical analysis, data visualization, and data mining to identify trends, explain business performance, and recommend actions that increase sales across customer cohorts. Partners with Finance, senior executives, and business leaders on customer behavior insights and analytic projects.
Summary Generated by Built In

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

  • Reporting to the Director of Consumer Insights, the Senior Business Analyst supports QVC. You will will lead customer analytics efforts to help guide strategy for QVC and HSN. The Sr. Analyst will lead the development of customer targets through forecasting and customer file analytics in close partnership with leaders across the organization. The Sr. Analyst will develop customer goals tied to financial targets, coordinate with partners in Finance and engaging with senior executives. You will analyze customer behavior through statistical modeling, main driver analysis, customer segmentation and profiling, and data mining. The Sr. Analyst will collaborate with business leaders, providing them with comprehensive customer behavioral insights to support the decision-making process.

Where You'll Work

  • This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, NJ. Relocation assistance is not available for this role.

What You'll Do

  • Lead the customer goal process through close partnership with senior executives and financial partners
  • Report on actual performance against plan and forecast future results.
  • Deliver ad-hoc projects that inform both strategic and operational projects.
  • Identify business trends and shifts, and recommend data-driven responses to our organization
  • Use customer-centric data analysis, data visualization, segmentation, and predictive modeling methods to increase sales across customer cohorts.
  • Design analytic constructs to highlight areas of the business that are under or over performing and help develop strategies to address these areas.

What You'll Bring

  • Bachelor's degree in math/statistics/engineering/business analytics or related
  • 5+ years of experience in business analytics.
  • +2 years of experience with customer analytics (e.g. targeting and customer segmentation, lifetime value forecasting, behavioral trend modeling)
  • 5+ years experience with data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy).
  • 5+ years experience with analysis tools including Excel VBA, R, SPSS, Python, R, and SAS
  • Experience with cloud-based data platforms (databricks, Azure)

#LI-KW1

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Skills Required

  • Bachelor's degree in mathematics, statistics, engineering, business analytics, or a related field
  • 5+ years of experience in business analytics
  • 2+ years of experience in customer analytics, including targeting, segmentation, lifetime value forecasting, or behavioral trend modeling
  • 5+ years of experience with data visualization tools such as Tableau
  • 5+ years of experience with statistical computing tools such as R and SPSS
  • 5+ years of experience with query and database access tools such as MicroStrategy
  • 5+ years of experience with Excel VBA, R, SPSS, Python, and SAS
  • Experience with cloud-based data platforms such as Databricks and Azure
  • Residence in Pennsylvania, Delaware, or New Jersey
  • Ability to work onsite in West Chester, Pennsylvania several days per month

QVC Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.

  • Healthcare Strength Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
  • Flexible Benefits Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
  • Retirement Support Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.

QVC Group Insights

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The Company
HQ: West Chester, PA
10,001 Employees
Year Founded: 1991

What We Do

Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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