BillGO is seeking a Senior Business Analyst to drive data-informed decision making across BillGO Exchange. This role will support acquisition and customer management analytics, helping drive insights and optimizations.
You’ll partner closely with BillGO Exchange leadership, marketing, customer experience, product, and growth teams to analyze acquisition performance, understand customer behavior, identify opportunities to improve the customer experience, and deliver insights that increase acquisition, retention and lifetime value. This role plays a key part in ensuring BillGO not only acquires customers—but keeps and grows them effectively.
💥 Why This Role Matters
This role is essential to BillGO’s because acquiring, retaining and growing existing customers is is critical to BillGO’s long-term success. By turning complex performance marketing data into actionable insights, this role directly impacts how effectively we attract and convert new customers. At the same time, providing clear insights into customer behavior and lifecycle performance enables the organization to improve engagement, reduce churn, and maximize lifetime value.
Without this role, acquisition efforts become fragmented or inefficient and opportunities to deepen customer relationships and optimize the experience may go unnoticed. With it, BillGO gains clear visibility into what drives growth, and can make smarter, more targeted decisions that strengthen retention, improve satisfaction, and drive sustainable growth.
🚀 What You’ll Do
Customer Acquisition & Lifecycle Analytics
- Identify business challenges and opportunities for improvement across performance marketing, acquisitions, activation, utilization, and retention
- Build models and analyses to understand lead targeting, customer acquisition cost (CAC), lifetime value (LTV), and payback periods.
- Analyze end-to-end acquisition funnel performance (impressions → clicks → conversions → activation).
- Develop insights to optimize audience targeting, segmentation, and channel mix.
- Analyze the end-to-end customer lifecycle (onboarding → activation → engagement → retention).
- Identify key drivers of activation, adoption, utilization, and churn.
- Deliver insights to improve customer retention, utilization, and frequency of use.
- Partner with product and customer teams to identify friction points and opportunities in the user experience.
Customer Segmentation & Insights
- Develop and maintain lead & customer segmentation frameworks (behavioral, cohort-based, value-based).
- Identify high-value and at-risk customer segments and recommend targeted actions.
- Conduct cohort and longitudinal analyses to understand customer trends over time.
Experimentation & Test Design
Business Analyst
Role Description
- Partner with marketing and product teams to design and measure A/B tests and experiments.
- Test different engagement & retention strategies to increase lifetime value (LTV)
Data & Reporting
- Create and maintain dashboards and reporting frameworks across the acquisition and customer management value chain.
- Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).
- Ensure stakeholders have clear visibility into key metrics
- Translate complex data into clear, actionable insights for stakeholders.
Cross-Functional Collaboration
- Partner with product, customer success, and growth teams to align on KPIs and priorities.
- Work with data engineering to ensure accurate tracking and data availability.
- Communicate insights and recommendations clearly to both technical and business audiences.
🌟 What You Bring
- Bachelor’s degree in Business or quantitative field (Economics, Finance, Math, Physical Sciences, Statistics, Engineering, etc)
- 3+ years of experience in quantitative analytics, preferably in marketing, product, customer or lifecycle analytics
- Demonstrated ability to problem solve and make decisions based on analysis
- Proven track record of creating and delivering outcomes that enable growth and profitability
- Strong proficiency with data analysis tools and experience working with large datasets
- Experience with cohort analysis and customer segmentation, preferably across the lifecycle from acquisition through retention
- Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.
- Action-oriented and results-focused approach to decision-making and problem solving
- Experience working cross-functionally with marketing, data, product, and risk teams
Preferred
- Experience in fintech, payments, banking, or lending
Skills Required
- Bachelor's degree in Business or a quantitative field such as Economics, Finance, Math, Physical Sciences, Statistics, or Engineering
- 3+ years of experience in quantitative analytics, preferably in marketing, product, customer, or lifecycle analytics
- Demonstrated ability to solve problems and make decisions based on analysis
- Proven track record of creating and delivering outcomes that enable growth and profitability
- Strong proficiency with data analysis tools and experience working with large datasets
- Experience with cohort analysis and customer segmentation across the customer lifecycle
- Ability to leverage AI tools such as Claude and ChatGPT
- Action-oriented and results-focused approach to decision-making and problem solving
- Experience working cross-functionally with marketing, data, product, and risk teams
- Experience in fintech, payments, banking, or lending
BillGO Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BillGO and has not been reviewed or approved by BillGO.
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Healthcare Strength — Health coverage is characterized by multiple plan options, employer HSA contributions, and company-paid short/long-term disability and basic life insurance; feedback suggests this package is strong for a midsize fintech. Coverage breadth and employer funding are consistently highlighted as differentiators.
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Leave & Time Off Breadth — Time off is described as unlimited PTO for exempt staff and generous accruals for non-exempt employees. Feedback suggests schedule flexibility and rest are meaningfully supported.
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Wellbeing & Lifestyle Benefits — Everyday perks such as an on-site fitness center, snacks/meals, flexible schedules, wellness programs, and learning support are emphasized. Feedback suggests these amenities add tangible day-to-day value, especially for onsite employees.
BillGO Insights
What We Do
BillGO is building the receivables infrastructure network for U.S. small businesses. Our network reaches roughly $200B a year in payments owed to 3 million small businesses. We accelerate $4B of it. 100,000 of them joined BillGO Exchange, and 4,000 more join every month. Closing that gap is the work. A payment is not complete when funds arrive. It is complete when the customer has no additional work to do. That distance costs small businesses countless hours a week and 10 days waiting on money they already earned. Behind every one of those payments is a business depending on it to make payroll. The largest companies are paid instantly. Every small business deserves the same. We turn slow, less secure payments into fast, secure ones so small businesses get paid faster. The systems that move this money were never built to talk to each other, and money movement does not forgive. We build with AI, not around it. The BillGO Agent does the work a small business should never have to touch again: routing, matching, reconciling, and closing the loop with the payer. Everyone here is AI forward, curious, and better than they were six months ago. We hire for extreme ownership: the outcome, not the task, including the parts nobody assigned you. If you want a landscaper paid on time instead of chasing money on a Sunday night, BillGO is where it happens.
Why Work With Us
Everyone here is AI forward, curious, and better than they were six months ago. We hire for extreme ownership: the outcome, not the task, including the parts nobody assigned you. If you want a landscaper paid on time instead of chasing money on a Sunday night, BillGO is where it happens.
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