Job Description:
The Senior Business Analyst – Customer Analytics & Insights position plays a critical role in enabling customer teams to drive business performance across both digital and physical retail channels. This role translates data into actionable insights that support strategic decision-making across assortment, pricing, promotion, forecasting, and trade investment. It exists to ensure that customer plans are informed by strong analytical rigor and aligned with Mars Petcare's growth objectives.
What are we looking for?Minimum Qualifications:
Experience & Knowledge:
2–3+ years of experience in business analytics, category management, commercial planning, or customer development (preferably in CPG or retail).
Direct experience working with syndicated data systems (Nielsen, IRI, Scintilla), retail portals (Retail Link or 3rd Party Interface), and internal sales forecast and financial management tools.
Understanding of Omni-channel retail and eCommerce analytics.
Skills & Capabilities:
Advanced analytical skills with ability to interpret data, uncover insights, and make strategic recommendations.
High proficiency in Excel and PowerPoint
Strong communication and presentation skills; able to influence stakeholders and present findings clearly
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Comfortable with ambiguity and adaptable to evolving business needs.
Business Analysis & Insight Development:
Analyze business performance across key metrics (sales, supply, margin, share, households) using multiple data sources (e.g., Nielsen, Retail Link, Compass, Scintilla).
Identify trends, risks, and opportunities across item-level performance, promotions, new item launches, OOS exposure, and competitive activity (including digital scrapes).
Develop actionable insights with clear narratives – articulating the “what,” “so what,” and “now what” to guide strategic decisions.
Support ad hoc storytelling using Scintilla and other shopper insight tools; maintain clean attribution and leverage insights to support customer-facing narratives.
Forecasting & Item Portfolio Management:
Provide detailed forecasting support by analyzing consumption run rates, distribution shifts, display changes, and new item loads (CER).
Partner with Demand and Supply teams to influence forecast accuracy and ensure sufficient inventory flow across Omni channels.
Manage and maintain item portfolio including attribution, system setup, cost/OI changes, and delist risk analysis.
Samples Management – Retailer modular reset samples, innovation mock-ups and ad hoc requests.
Promotional & Digital Strategy Support:
Support promotional planning through the creation of Walmart retail sell-sheets, display setup, and item creation.
Manage tracking tools for promotional and display execution, ensuring retail partner connectivity and timely updates.
Collaborate with the Digital team to assess campaign effectiveness and digital performance; contribute to digital performance recaps and post-program reviews.
Reporting & Performance Measurement:
Deliver regular reporting including Omni-channel performance recaps (weekly/monthly), modular and feature performance, competitive recaps, and customer meeting insights.
Prepare data and presentations for key customer milestones such as PBRs (Post Business Reviews), QBRs (Quarterly Business Reviews), and Walmart-specific monthly check-ins.
Build dashboards or tools that improve visibility and decision-making across internal and external stakeholders.
Operations & Process Improvement:
Manage operations-related tasks such as Compass/Financial system upkeep, Walmart system item submissions, and price change processing.
Identify and implement process improvements that drive data quality, efficiency, and actionable output.
Ensure data readiness for internal systems and customer requirements.
Internal & External Stakeholder Collaboration:
Build strong working relationships with cross-functional teams including Demand, Supply, Sales Strategy, Revenue Growth Management (RGM), and Category Management.
Represent the analyst function in meetings, planning cycles, and customer engagements.
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
