Senior Brand / Visual Designer (m/f/d)

Posted 18 Hours Ago
Be an Early Applicant
Berlin, DEU
Hybrid
Senior level
Agency • Artificial Intelligence • Mobile • Software
The Role
Leads brand identity and visual design projects from strategy through delivery. Develops brand narratives, scalable visual systems, digital product experiences, and cohesive cross-channel identities. Collaborates with strategy, product, and technology teams; presents concepts to clients; facilitates workshops; mentors designers; and maintains high creative quality. The role also contributes to AI-assisted creative workflows, motion design, accessibility, and operational brand platforms.
Summary Generated by Built In
This is Edenspiekermann

We are Edenspiekermann - an independent design consultancy with 40+ years of experience helping world-leading organizations invent, build, and evolve their products. Our Product Strategy practice works directly with product teams at the intersection of market insight, design excellence, and AI-driven development.

Our interaction designers work in agile and interdisciplinary teams on websites and platforms for major brands as well as for startups. Our teams combine conceptual thinking, a sophisticated understanding of design and a deep knowledge of web and app development to develop a digital product or service with a user-centric approach. In doing so, we advise and coach our clients' teams to provide the best customer experience for their customers.

Description

You are a confident visual designer, creative storyteller and cultural thinker. You drive the creative output of brand-focused projects and work closely with teams and clients to develop strong brand narratives, identities and experiences. Brands today function less as static identities and more as operating systems: adaptive, scalable, and increasingly dynamic across digital products and services. Your role is to help define, design and implement such systems – ensuring they perform reliably across channels, platforms, and use cases.

Your tasks
  • Lead the creative development of brand identities, from strategic foundations to visual execution

  • Develop brand narratives and creative routes, translating strategy into expressive and scalable visual systems

  • Guide and mentor designers, ensuring high craft quality and conceptual clarity

  • Work with global brands, publishing houses and public institutions (e.g. healthcare, cities, universities) on complex branding challenges

  • Translate brand strategies into digital products and cohesive brand experiences across touchpoints

  • Collaborate closely with strategy, product and technology teams to ensure consistency and impact

  • Present ideas clearly and confidently to clients, enabling alignment and decision-making

  • Prepare remote and on-side workshops and are willing to facilitate them together with our Design Directors

  • Contribute to and evolve design systems that function as operational brand platforms, not static guidelines

  • Take ownership of projects with a hands-on mentality, from concept to delivery

Your profile
  • 6+ years of experience in brand and visual design, ideally within a design agency environment

  • Strong portfolio demonstrating brand thinking, visual excellence, and conceptual depth

  • Proven ability to connect strategy, storytelling and design execution

  • Deep understanding of visual identity systems, typography, layout and color across digital and physical applications – including designing with and for AI-driven systems

  • Strong knowledge of design systems and digital products, how brands scale across platforms

  • Experience leading creative workstreams and mentoring designers

  • Ability to apply methodical brand development frameworks and navigate different project phases with clarity and rigor

  • A visionary mindset – you embrace the culture and actively challenge and elevate the work

  • Hands-on, pragmatic approach paired with a positive, business-oriented mindset

  • Thanks to your communication skills you contribute to our trust- and respectful feedback mentality

  • Excellent communication skills in English (German is a plus)

Big plus

  • You are already a professional in leveraging AI-assisted tools, automated workflows and emerging software to enhance creative exploration, efficiency and quality

  • Experience in overarching motion design principles that translate brand values into movement and make them scalable for all touchpoints

  • Strong understanding of current accessibility standards and their impact on brand and design systems

We offer
  • A central role in a dynamic, independent design consultancy with an international portfolio spanning enterprise product design, city identity, design systems, and regulated industries

  • Direct access to partners and senior leadership – flat hierarchies, real autonomy, and room to shape how we do product strategy

  • A dedicated team of high-profile designers and strategists driven by a no-ego, high-craft culture

  • Personal responsibility, space for your own ideas, and the opportunity to grow with the company and the practice

  • 30 days paid vacation, hybrid work, and a dog-friendly Berlin office

  • Work-life balance support including a potential four-day week if needed

  • Benefits including Urban Sports Club, food club, and ESPI cuisine

  • Regular team gatherings and in-house coaching and mentoring

We are pleased to meet you!

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/beliefs, disability, age, and sexual orientation and identity.

If you are interested, please provide us with the following documents and information:

  • Current CV

  • Portfolio

  • Earliest possible start date

  • Salary expectations

  • Certificates / diploma

One more thing, never fear to apply initiative. We understand: a lack of confidence can sometimes keep us from applying for a job. But guess what?! There is no such thing as the perfect applicant. That's why we encourage you to apply to us.

Skills Required

  • 6+ years of experience in brand and visual design
  • Strong portfolio demonstrating brand thinking, visual excellence, and conceptual depth
  • Ability to connect strategy, storytelling, and design execution
  • Deep understanding of visual identity systems, typography, layout, and color across digital and physical applications
  • Experience designing with and for AI-driven systems
  • Strong knowledge of design systems and digital products
  • Experience leading creative workstreams and mentoring designers
  • Ability to apply methodical brand development frameworks
  • Excellent English communication skills
  • German language skills
  • Experience with AI-assisted tools, automated workflows, and emerging software
  • Experience with overarching motion design principles
  • Strong understanding of current accessibility standards
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The Company
HQ: Leipzig
470 Employees
Year Founded: 2009

What We Do

Appsfactory is a Germany-based digital agency that helps organizations plan, design, build, and operate custom digital products. Its work spans tailored software, mobile apps, cloud platforms, and AI-powered enterprise systems, supported by digital consulting, UX/UI design, agile development, and managed services. The company serves clients across sectors including automotive, healthcare, finance, media, and public administration, guiding projects from initial strategy through launch and ongoing operation.

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