Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
The Senior Brand Strategist will support strategic execution across SPINS' manufacturer relationships, driving scalable client growth while advancing operational excellence and sales enablement. Sitting at the intersection of client strategy, thought leadership, and internal process development, this role brings a hybrid of insight, execution, and storytelling to help clients understand and act on opportunities for growth.
This individual will play a critical role in standardizing repeatable processes like RFPs, creating sales enablement materials, and delivering insights that shape how SPINS partners with emerging and growing CPG brands. The strategist will also contribute to cross-functional initiatives with the SG&E team and take on high-impact internal and external presentation opportunities. As SPINS continues to evolve, this role is foundational in scaling our expertise with efficiency and impact.
Job Duties & Responsibilities
- Manage a portfolio of manufacturer accounts, acting as a strategic advisor and insights translator for growing brands
- Partner with Sales to identify whitespace opportunities and support pitching with insight-backed narratives
- Develop and implement a repeatable RFP process that aligns with SPINS' capabilities and client needs
- Create and maintain a suite of accessible, high-impact sales enablement materials and pitch assets
- Deliver compelling, executive-ready presentations that synthesize data and market dynamics into actionable guidance
- Onboard and support direct reports, ensuring consistent team delivery, knowledge transfer, and development
- Contribute to internal operational excellence initiatives that improve delivery consistency and strategic clarity
- Lead and contribute to the development of thought leadership content and strategic frameworks, bringing forward original insights that elevate SPINS’ perspective in the market.
Directional Time Allocation & Cadence
- 40% – Client & executive-facing work: delivering insights, facilitating strategic discussions
- 25% – Sales & internal collaboration: aligning on pre-sales strategy
- 20% – Content development: building sales materials, toolkits, frameworks
- 15% – Team development and enablement: guiding and supporting new team members
Requirements:
- 5+ years of experience in brand strategy, consulting, consumer insights, or category/brand management
- Experience supporting SMB or MM accounts, preferably within CPG
- Familiarity with SPINS, Nielsen, or Circana data preferred
- Familiarity with SPINS product suite and how it can be leveraged across client workflows
- Proven ability to synthesize data into compelling, visual narratives
- Executive presence and strong written/verbal communication skills
- Proficiency in PowerPoint and Excel
- Experience building scalable processes or content libraries (RFPs, playbooks, enablement decks)
- Project management skills and experience in a cross-functional team environment
- Passion for the natural and wellness-oriented CPG space
- Experience managing and developing direct reports
Salary Range: $104,000/yr - $140,000/yr. This role is eligible for variable compensation based on performance.
Note: Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
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What We Do
SPINS is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, SPINS’ investments have led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America. Learn more at www.spins.com.
Why Work With Us
SPINS is a diverse group of positive professionals with a commitment to advancing the Natural, Organic, and Specialty Product Industries. We pride ourselves on building meaningful relationships with each member of our team and fostering professional development.
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