Senior Brand Storytelling & Content Copywriter

Posted 2 Days Ago
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75201, Dallas, TX, USA
In-Office
Senior level
Real Estate
The Role
Define and own MegPrime Pays brand voice. Write website, product, campaign, email, and social copy; craft customer stories and scripts; simplify fintech/crypto concepts; collaborate with design, product, and leadership to produce consistent, high-performing messaging across channels.
Summary Generated by Built In

About the Role

We're looking for a talented Brand Storytelling & Content Copywriter who can transform complex fintech and crypto concepts into compelling stories that people actually understand and remember.

This role isn't about writing generic marketing copy.

It's about building a brand people trust.

You'll work closely with leadership, marketing, design, and product teams to create messaging that inspires, educates, and drives action.

If you love companies like Apple, Stripe, Airbnb, Nike, and Coinbase because of how they tell stories—not just what they sell—we'd love to meet you.

Responsibilities

  • Develop MegPrime Pay's overall brand voice and messaging.
  • Write compelling website copy, landing pages, and product messaging.
  • Create campaign messaging for new product launches.
  • Tell customer success stories and real-world use cases.
  • Write scripts for videos, podcasts, advertisements, and social media.
  • Turn complex crypto and fintech concepts into clear, engaging content.
  • Collaborate with designers to create high-performing marketing assets.
  • Write email campaigns and lifecycle marketing content.
  • Create messaging frameworks for new features and rewards programs.
  • Ensure all copy maintains a consistent voice across every platform.
  • Research competitors and identify opportunities to differentiate the MegPrime Pay brand.

 

Qualifications

What We're Looking For

  • 4+ years of professional copywriting, content marketing, or brand storytelling experience.
  • Exceptional writing, editing, and proofreading skills.
  • Experience writing for fintech, payments, crypto, SaaS, or technology companies preferred.
  • Ability to simplify complex topics into language anyone can understand.
  • Strong understanding of marketing psychology and customer journeys.
  • Portfolio demonstrating high-quality storytelling and brand campaigns.
  • Experience working with startups is a plus.
  • Familiarity with SEO and digital marketing best practices.

Bonus Skills

  • Crypto or Web3 experience
  • Product marketing experience
  • Video scriptwriting
  • AI-assisted content creation (ChatGPT, Claude, etc.)
  • Social media campaign development
  • Email marketing platforms
  • UX writing and product copy

Success in This Role

Within your first 90 days, you'll help define the voice of MegPrime Pay and create messaging that powers our website, product launches, paid advertising, email campaigns, social media, and customer communications. Your work will help millions of people understand why crypto belongs in everyday life.

Skills Required

  • 4+ years of professional copywriting, content marketing, or brand storytelling experience.
  • Exceptional writing, editing, and proofreading skills.
  • Experience writing for fintech, payments, crypto, SaaS, or technology companies.
  • Ability to simplify complex topics into language anyone can understand.
  • Strong understanding of marketing psychology and customer journeys.
  • Portfolio demonstrating high-quality storytelling and brand campaigns.
  • Experience working with startups.
  • Familiarity with SEO and digital marketing best practices.
  • Crypto or Web3 experience.
  • Product marketing experience.
  • Video scriptwriting.
  • Experience with AI-assisted content creation (e.g., ChatGPT, Claude).
  • Social media campaign development experience.
  • Experience with email marketing platforms.
  • UX writing and product copy experience.
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The Company
170 Employees
Year Founded: 2006

What We Do

Megatel Homes is a professional home builder specializing in the development of high-quality residential communities, including innovative resort-style lagoon communities such as the Venetian Lagoon in McKinney. The company strategically operates across several major Texas markets, including Dallas/Ft. Worth, Austin, San Antonio, and Houston, as well as Oklahoma City, focusing on creating luxurious new construction homes that combine residential living with premier amenities.

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