Senior Brand Specialist, Nike Football & Team Sports, Pacific

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Melbourne, Victoria, AUS
In-Office
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead end-to-end delivery of Nike Football campaigns and activations in Australia. Build agency, creator and partner relationships, shape social content, define grassroots strategies, coordinate campaign logistics, and use cultural and consumer insights to drive seasonal planning and long-term brand impact.
Summary Generated by Built In

WHO YOU’LL WORK WITH

The Nike Football Senior Specialist will sit within the Pacific Brand Management team, working at the intersection of sport and culture. Reporting to the Pacific Football, Brand Initiatives & Kids Brand Manager, you’ll collaborate across Sports Marketing, Brand Creative, Digital, Retail and agency partners to bring football stories to life across Australia.

WHO WE ARE LOOKING FOR

Nike is looking for a brand marketeer who lives and breathes football culture. This person understands the game beyond the pitch, its energy, its communities, and the subcultures shaping it. They are curious about the next generation of athletes and creators, driven to connect with them in meaningful ways, and motivated to build something bigger than campaigns.

They bring a strong point of view, balanced with a collaborative mindset. They know how to move seamlessly from strategy to execution, from insight to action. They are comfortable owning relationships, navigating ambiguity, and adapting to the pace of sport and the rhythm of the city. Above all, they’re passionate about driving impact from grassroots to global stage while representing Nike with authenticity and purpose.

  • Based in Melbourne.
  • Minimum 4 years’ experience in marketing, brand, or community sports environments.
  • Bachelor’s degree in Marketing, Business, Communications or related field. Will accept any suitable combination of education, experience and training.
  • Proven experience managing agencies, partnerships, and cross-functional marketing campaigns.
  • Deep connection to football culture in Australia, with strong understanding of local communities and the broader sporting landscape.

WHAT YOU’LL WORK ON

You will drive Nike Football’s presence across Australia bringing campaigns, community and culture together to shape the future of the game. From grassroots connections to brand storytelling, you’ll turn insight into action and moments into impact.

  • Lead end-to-end delivery of football brand campaigns, activations, and key moments in partnership with Brand, Digital, Retail and Sports Marketing teams.
  • Build and manage relationships with agencies, creators, and partners to deliver integrated, culturally relevant work.
  • Shape and execute Nike Football social content, collaborating with Digital Marketing and talent to create platform-right storytelling.
  • Define and activate grassroots strategies, identifying communities, organisations, and creators that represent the future of football in Australia.
  • Coordinate product flow and logistics for campaigns, including shoots, seeding, and events.
  • Partner with Paid Media and Retail teams to amplify campaigns across Nike-owned and partner channels.
  • Continuously gather cultural and consumer insights to inform seasonal planning, long-term strategy, and new opportunities.

Skills Required

  • Based in Melbourne
  • Minimum 4 years' experience in marketing, brand, or community sports environments
  • Bachelor's degree in Marketing, Business, Communications or related field (or equivalent combination of education, experience and training)
  • Proven experience managing agencies, partnerships, and cross-functional marketing campaigns
  • Deep connection to football culture in Australia with strong understanding of local communities and the broader sporting landscape

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

Nike Insights

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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