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Sr Manager, Brand Marketing | Games Marketing, Publishing
San Mateo, CA
We are looking for a Senior Marketing Manager to join Publishing. This role will report to the Senior Director, Games Marketing in the Studio Business Group. This role will partner with Global Marketing and game studios to lead the development and execution of marketing and commercial strategy for upcoming first party and partner mobile titles. The role will also drive the strategic relationship between central teams and key external partners; defining workflows, alignment with internal brand, and platform priorities.
Responsibilities:
Lead and mentor a high-performing mobile marketing team across platforms, driving global user acquisition and lifecycle growth for flagship titles.
Architect data-driven marketing strategies that align with business goals and adapt to evolving privacy, platform, and technology landscapes.
Develop & own the go-to-market plan and drive strategic vision for upcoming mobile launches & live service.
Oversee all marketing & mobile marketing activities including branding, mobile UA, ASO, platform partnership, creative development, and mobile live-service marketing.
Influence cross-functional leadership—including Studio, Global Marketing, Creative, and Publishing—to align on growth priorities and maximize marketing ROI.
Own multi-year paid media strategy, integrating AI, automation, and advanced measurement frameworks to scale performance.
Partner with Finance and Analytics to define and evolve ROAS models, investment frameworks, and revenue forecasting.
Shape external partner roadmaps and advocate for innovations that meet the demands of a dynamic games portfolio.
Deliver compelling, insight-led narratives to executive stakeholders to inform investment decisions and strategic planning.
Develop and oversee third-party license marketing frameworks, managing internal and external relationships to ensure alignment with brand, platform, and player expectations.
Requirements
Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth.
Experience leading product launch campaigns at scale, including mobile products, and the self-awareness to understand learnings from both the successes and the failures.
Strong track record of building trusted partnerships with game development studios and cross-functional publishing teams.
Experience in multi-title mobile publishing environments, with a focus on player acquisition, engagement, and multiplatform franchise expansion.
Experience working effectively and constructively with co-development, publishing, regional, and external agency teams.
Deep understanding of the evolving mobile marketing ecosystem, including platform privacy changes, ad tech innovation, and industry best practices.
Master of mobile ecosystems, platforms, channels, ASO, and user acquisition.
Demonstrated ability to build and scale testing frameworks, performance reporting, and actionable insights.
Exceptional communication and collaboration skills, with a proven ability to influence senior stakeholders and external partners.
A rare blend of analytical rigor and creative storytelling, with a passion for expanding franchises across media and platforms.
Experience developing third-party license marketing frameworks and managing internal and external relationships to ensure alignment with brand, platform, and player expectations.
So you don't meet every requirement listed in this job description? Do you think your experience level is not where it needs to be? Studies show that members of certain underrepresented groups are less likely to apply to jobs unless they believe they meet every single qualification. Sony Interactive Entertainment is focused on building a diverse, inclusive, and equitable workplace. If you're interested in this position but your past experience doesn't line up perfectly with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner!
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Top Skills
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media.
This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics.
We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
