About Tin Can
Tin Can is building a safer, simpler way for kids to connect without smartphones. We’re creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today’s digital world.
We’re building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we’re currently living (and who have a sense of humor about it).
The Role
A brand isn’t only what families see in their feeds. It’s every place a family runs into Tin Can, and every one of those moments should feel like the same warm, quirky brand. As we grow, those moments are multiplying, and keeping them connected matters more than ever. As our Senior Brand Marketing Manager, you’ll own the programmatic brand initiatives and partnerships that bring Tin Can to more families. You’ll also run the operating rhythm that keeps the whole brand team moving.
You’ll report to our Head of Brand Strategy & Communications and act as the connective tissue between Brand, Growth, Communities and Product. This is less a lane than a way of operating. You’ll take an idea that lives on a slide, turn it into a plan with owners and dates, and carry it through to launch. You’ll be the person who knows where every workstream stands, what’s blocking it, and who needs to hear about it before anyone has to ask.
What You’ll Do
Own our brand initiatives end to end, from national partnerships and community programs to experiential moments and recurring content.
Run the brand team’s operating rhythm: annual and quarterly planning, timelines, budget tracking, and the brand section of our monthly business review
Work closely with our Brand Marketing Manager to divide and conquer brand initiatives, from first conversation to launch.
Build the trackers, briefs, and status updates that keep all departments aligned and on the same page
Coordinate agencies, production partners, and vendors, keeping scopes, deliverables, and spend on track
Partner with our Communities team to turn national programs into local moments families can actually show up to
Write the creative and program briefs that give each initiative a clear strategic foundation before it goes into production
Set success metrics up front and own post-program reporting, including what worked, what didn’t, and what we’ll do differently next time
Steward Tin Can’s brand standards across every program, so a family’s fiftieth encounter with us feels as considered as their first
What We’re Looking For
6–8 years of marketing, program management, or brand operations experience, ideally at a consumer brand, DTC startup, or agency with consumer clients
You’ve owned multiple workstreams at once from brief to launch; programs with lots of partners, locations, or moving parts are your comfort zone
Rigorous with budgets and timelines; you build the tracker, set the deadline, and follow up without being asked
Experience running brand partnerships or experiential programs; you know how to move a conversation from “this could be fun” to a signed plan
A clear, concise communicator in writing and in the room; your status update is the one people actually read
Strong brand instincts; you can tell when something feels like Tin Can and when it doesn’t
Comfort with ambiguity and a bias toward action; the playbook is still being written, and you see that as an opportunity, not a problem
Low-ego and collaborative; you build trust across teams, share credit, and pitch in on problems that aren’t yours
Why Join Tin Can
We’re building tech that protects childhood: We’re on a quest to give kids real connection. This is a rare opportunity to build something that truly matters.
You’ll turn big plans into real-world presence: You’ll make sure every program we run happens on time, connects with families, and adds up to one brand.
Small, high-trust team: Every company says “team,” but at Tin Can it means something different. We’re a small, mission-driven group that genuinely has each other’s backs, professionally and personally. You’ll be joining a tight-knit crew where your ideas and instincts matter from day one. This role is hybrid, based out of our Seattle office.
Room to explore, not just execute: You’ll have the space to explore new ideas, challenge assumptions, and solve hard problems with creative solutions that reflect our values of trust, simplicity, and care.
If you’re excited by the idea of bringing the magic of a phone call into the places families already gather, please reach out. We can’t wait to meet someone who’s ready to jump in, keep every program on track, and help us grow.
Skills Required
- 6-8 years of marketing, program management, or brand operations experience
- Experience at a consumer brand, DTC startup, or agency with consumer clients
- Experience owning multiple workstreams from brief through launch
- Experience managing programs with multiple partners, locations, or moving parts
- Experience running brand partnerships or experiential programs
- Budget and timeline management skills
- Strong written and verbal communication skills
- Strong brand judgment and instincts
- Comfort with ambiguity and a bias toward action
- Collaborative, low-ego working style
What We Do
Tin Can is a screen-free phone for kids that gives them the independence to call friends and family—without giving them a smartphone. Built like a modern landline, Tin Can connects over Wi-Fi and uses a simple mobile app for parents to control who can call in and out. There’s no browser, no app store, no camera, no spam—just voice. It’s a safer, saner way for kids to communicate and gain a bit of freedom without the baggage of adult tech. We believe that real connection doesn’t require a screen. And that childhood is better when it’s full of imagination, not notifications. Tin Can started in one neighborhood in Seattle, where we hand-installed 40 early prototypes and watched them spread by word of mouth. Now, Tin Can is being used by kids in over 30 states—with no marketing, no paid ads, just families telling other families. We’re growing fast, and so is the movement of parents looking for a better way to let their kids be independent, without handing over the internet in their pocket. Our newest Tin Can is fully custom hardware, designed from the ground up to be beautifully simple. It works out of the box, connects through our app, and comes with smart features like emergency calling, quiet hours, and a free Can2Can plan that lets any two Tin Cans call each other with no subscription required. Tin Can is built for the 4–13 age range—when kids are old enough to want a phone, but not quite old enough to manage one. We’re on a mission to bring back the freedom of the old-school landline, updated for today’s families.
