Peoplr is seeking a proactive, ownership-minded Senior Brand
Marketing Manager for our client, Cabana Life, an established, founder-led
apparel brand. This job is ideal for candidates who bring fresh thinking,
strong judgment, and the ability to think strategically while regularly rolling
up their sleeves to make great work happen. The Senior Brand Marketing Manager
is a full-time, regular role. The chosen candidate will work hybrid from
company headquarters in Jacksonville Beach, FL. Occasional travel within the
state of Florida will be required for photoshoots (less than 25%).
What You’ll Do (Key
Responsibilities)
As a Senior Brand Marketing Manager, you will…
- Lead
brand strategy and messaging, developing a clear and differentiated brand voice
while creating compelling campaigns, product stories, and customer
communications across all channels
- Own
the customer journey and lifecycle strategy, driving acquisition, conversion,
retention, loyalty, and customer lifetime value through targeted messaging,
storytelling, and content experiences
- Leverage
customer insights and performance data to identify opportunities, test new
approaches, and translate learnings into stronger marketing campaigns, creative
direction, and business growth
- Provide
creative and content leadership across paid, owned, and earned channels, ensuring
a consistent, high-quality brand experience and effective collaboration with
agencies, creators, and partners
- Partner
closely with ecommerce and cross-functional teams to connect brand strategy
with commercial outcomes, balancing big-picture leadership with hands-on
execution to deliver impactful campaigns and measurable results
Compensation & Benefits
- Competitive
pay
- Monthly
healthcare reimbursement
Required Qualifications
- Meaningful experience building
and marketing a direct-to-consumer brand with at least $6mil in ecommerce
revenue and $10mil in overall revenue
- Deep
understanding of customer motivations, behaviors, and purchase drivers; strong
curiosity about why customers buy and what builds long-term loyalty
- Ability
to develop and scale compelling brand and product narratives that translate
consistently across paid, owned, and earned channels (e.g., paid ads, organic
social, UGC, email/SMS, website, product launches, postcards/direct mail)
- Strong
understanding of customer segmentation and the full customer journey from
acquisition through repeat purchase
- Commercially minded; uses customer insights and
performance data to form hypotheses, test ideas, and improve brand and
marketing results
- Entrepreneurial
and resourceful; spots opportunities, takes initiative, and finds practical
ways to make progress without waiting for a detailed playbook
- Strong
understanding of how brand marketing, product strategy, merchandising,
ecommerce, and performance marketing work together to drive business results
- Demonstrated
success partnering cross-functionally with leadership to align priorities and
drive execution
- Comfortable
balancing strategic thinking with hands-on execution in a fast-paced, evolving
business, and willing to respectfully challenge conventional thinking
- Bachelor’s
degree
Preferred Qualifications
- Graduate
degree
- Certifications
and/or hands-on experience with Klaviyo, Triple Whale, Shopify
About Cabana Life
Cabana Life is a 20-year-old sun-protective lifestyle brand
known for UPF 50+ clothing that makes sun protection feel effortless,
flattering, and fun. As we enter our next stage of growth, we're looking for a
strong brand marketer who can deeply understand our customer, sharpen how we
tell our story, and translate brand strategy into compelling messaging across
every customer touchpoint. We're a lean, entrepreneurial company with a collaborative,
high-performing culture where team members challenge and support one another,
celebrate wins, and continuously strive for excellence.
About Peoplr
Peoplr is a national Human Resources consulting firm that
delivers fractional HR solutions, recruiting services, and outplacement/career
coaching services. Check us out at www.mypeoplr.com.
Peoplr is proud to be an Equal Opportunity
Employer. All job applicants will receive consideration for employment.
We do not discriminate based upon race, color, religion, age, sex, national
origin, disability status, genetics, protected veteran status, sexual
orientation, gender identity or expression, other non-merit-based factors, or
any other characteristic protected by federal, state, or local laws.
Peoplr is committed to providing equal
opportunity and reasonable accommodation for people with disabilities.
Accommodation for applicants with disabilities is available upon request in
connection with the recruitment process. If you require a reasonable
accommodation to complete an application, interview, or otherwise participate
in the recruiting process, please call 844-577-1940 or email [email protected].
Skills Required
- Meaningful experience building and marketing a direct-to-consumer brand with at least $6 million in ecommerce revenue and $10 million in overall revenue
- Deep understanding of customer motivations, behaviors, purchase drivers, and long-term loyalty
- Ability to develop and scale brand and product narratives across paid, owned, and earned channels
- Strong understanding of customer segmentation and the full customer journey from acquisition through repeat purchase
- Commercial mindset with ability to use customer insights and performance data to form hypotheses, test ideas, and improve results
- Entrepreneurial, resourceful, and proactive approach to identifying opportunities and making progress without a detailed playbook
- Strong understanding of how brand marketing, product strategy, merchandising, ecommerce, and performance marketing work together
- Demonstrated success partnering cross-functionally with leadership to align priorities and drive execution
- Comfort balancing strategic thinking with hands-on execution in a fast-paced, evolving business
- Bachelor's degree
- Graduate degree
- Certifications or hands-on experience with Klaviyo, Triple Whale, or Shopify
What We Do
Peoplr is a national human resources consulting firm that helps businesses manage and improve their people operations. Its services include fractional HR support, recruiting, outplacement, and career coaching, with tailored expertise ranging from individual HR needs to complete department management. The company positions itself as a people-focused partner that simplifies HR and enables clients to concentrate on business growth while building engaging workplaces.
