Senior Brand Marketer

Posted 9 Days Ago
Be an Early Applicant
Lahore, Punjab, PAK
In-Office
Senior level
Information Technology • Machine Learning • Marketing Tech • Software • App development • Generative AI
Tkxel delivers AI and software solutions for enterprises, specializing in cloud, data, and automation.
The Role
Lead brand and creative strategy through storytelling, scriptwriting, campaign development, and video-first social content. Collaborate with creators, designers, and videographers to produce compelling campaigns, maintain brand consistency, and improve creative performance. Analyze campaign results, audience insights, competitors, and market trends to optimize content, conversions, and ROAS across platforms.
Summary Generated by Built In
We’re looking for a *Senior Brand Marketer* who can lead creative strategy, develop compelling campaigns, and drive brand growth through strong storytelling and data-driven marketing.
What You’ll Do
* Develop and creative strategies and campaign concepts aligned with brand and business goals.
* Lead creative storytelling, scriptwriting, hooks, and campaign narratives.
* Develop ideas for engaging video and social media campaigns.
* Work closely with content creators, designers, and videographers to bring concepts to life.
* Review and refine creatives to ensure strong brand messaging, storytelling, and execution.
* Develop content and campaign calendars based on trends, audience insights, and business objectives.
* Understand and support performance marketing and Meta Ads, including creative performance, leads, conversions, and ROAS.
* Analyze campaign and content performance and use insights to improve future creatives.
* Conduct competitor and market research to identify new creative opportunities.
* Ensure consistency in brand voice, positioning, and communication across platforms.


Requirements
*3–5+ years of experience in brand marketing, creative strategy, content, or a similar role.
* Strong expertise in creative strategy, storytelling, and scriptwriting.
* Ability to turn a brief or business objective into a strong creative concept and campaign.
* Excellent understanding of social media content and video-first marketing.
* Working knowledge of Meta Ads and performance marketing.
* Strong understanding of hooks, CTAs, audience psychology, and conversion-focused creatives.
* Strong communication and collaboration skills.
* Highly creative, proactive, and able to take ownership from idea to execution


Skills Required

  • 3-5+ years of experience in brand marketing, creative strategy, content, or a similar role
  • Strong expertise in creative strategy, storytelling, and scriptwriting
  • Ability to turn a brief or business objective into a strong creative concept and campaign
  • Excellent understanding of social media content and video-first marketing
  • Working knowledge of Meta Ads and performance marketing
  • Strong understanding of hooks, calls to action, audience psychology, and conversion-focused creatives
  • Strong communication and collaboration skills
  • Highly creative, proactive, and able to take ownership from idea to execution
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The Company
HQ: Reston, VA
1,000 Employees
Year Founded: 2008

What We Do

AI driven technology solutions for modern enterprises. We help organizations transform, scale, and innovate through a combination of artificial intelligence and advanced software engineering. By applying intelligent automation and data driven systems, businesses can simplify operations, improve efficiency, and unlock new growth opportunities. Our expertise includes AI strategy and consulting to identify high impact opportunities, AI development to build machine learning models and predictive systems, and intelligent automation to streamline workflows and boost productivity. We also deliver cloud migration, application modernization, embedded systems, and digital product engineering to help businesses move beyond legacy limitations and build scalable, future ready solutions. With a strong focus on results, we enable faster time to market, reduced operational costs, and improved performance across critical business functions. Every solution is tailored to specific goals, ensuring measurable outcomes and long term value. Take the next step toward smarter growth. Contact us now for a consultation and start transforming your business today.

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