Senior Brand Manager – TENA (12-month Fixed Term Contract)
About the role
At Essity, we believe in empowering our people to make an impact. If you’re looking to take ownership, challenge convention and shape the future of marketing, this is your opportunity.
Join our award-winning TENA marketing team and be part of a culture where collaboration, curiosity and the confidence to “dare to try” drive everything we do. Together, we’re breaking barriers and reshaping how consumers engage with our brands.
We’re looking for a Senior Brand Manager to join us on a 12-month fixed term contract, playing a key role in delivering commercial growth and leading brand strategy and activation across the UK & ROI.
This is a full-time, hybrid role, based in our Didsbury office (Manchester), with 3 days in the office and 2 days working from home.
What you will do
In this role, you will:
- Lead the development and execution of the Go-To-Market (GTM) strategy for key Personal Care brands, aligned to global brand direction
- Own the UK & ROI communication plan, working with and managing local agency partners
- Manage the Advertising & Promotion (A&P) budget, ensuring effective allocation and return on investment
- Define and optimise product assortment and pricing in collaboration with Revenue Growth Management teams
- Contribute to global brand development, ensuring UK & ROI market needs are represented
- Build strong relationships across local, regional and global stakeholder groups
- Use consumer, market and channel insights (e.g. EPOS and panel data) to inform strategy and decision-making
- Lead the annual business planning process, delivering clear and compelling sales and marketing plans
- Drive integrated brand activation across ATL and BTL channels
- Lead, coach and develop team members, creating a high-performing and collaborative environment
Who you are
We’re looking for someone who brings:
- Experience in brand management within FMCG or a fast-paced consumer environment
- Strong experience across retail channels, including grocery, discounters and ecommerce
- Experience managing media plans and working with external agencies
- Confidence using data (e.g. EPOS, panel) to generate insights and shape strategy
- Experience working within matrix, international environments with multiple stakeholders
- A proactive mindset, with the confidence to challenge and drive change
- Strong communication and influencing skills
- Leadership experience, with the ability to motivate and develop others
- A collaborative approach, with a focus on delivering results through teamwork
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
#hybrid #Essity-UK #LI-KB2Application End Date:23 Jun 2026Job Requisition ID:Essity263114Skills Required
- Experience in brand management within FMCG or fast-paced consumer environment
- Strong experience across retail channels including grocery, discounters and ecommerce
- Experience managing media plans and working with external agencies
- Ability to use data sources (e.g., EPOS, panel) to generate insights and inform strategy
- Experience working within matrix, international organizations with multiple stakeholders
- Leadership experience with ability to coach and develop team members
- Strong communication and influencing skills
- Proactive mindset with ability to challenge and drive change
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
