Job Description :
The Senior Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s). Senior Brand Managers will be responsible for managing brand(s) with higher volume, value and/or strategic importance than those managed by Brand Managers.
- Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.
- Long term brand strategy, architecture and positioning development in alignment with portfolio strategy.
- Drive the highest standards of execution in the brand team, and in particular ensure excellence in the development and execution of brand communication and activation strategies.
- Lead cross functional team (marketing, commercial, supply, finance) working on brand to ensure brilliant holistic execution of brands plans. Ensure strong working relationships which are critical to delivery.
- Convert local insights into value generating propositions for the brand.
- Lead the development of the marketing plans on the brand with input from the global teams.
- Collaboration with commercial team to translate brand strategy into channel plan and strategy with clear activity grid by channel.
- Development & implementation of brand pricing strategy working in collaboration with Net Revenue Management team.
- Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
- Ensure all activity plans based on a clear understanding through marketing effectiveness analysis of what works and what doesn’t.
- Maintain strong relationships with agency partners, providing written briefs and de-briefs to enable best in class work.
- Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance.
- Provide meaningful input into the volume forecasting process.
- Support the portfolio manager in the development and coaching of Assistant Brand Managers.
- Own the culture of compliance in the marketing team; ensuring full compliance to all relevant processes, codes & regulations.
Qualifications
- Appropriate tertiary marketing qualification – degree / diploma
- Suitable Post Graduate Qualification is desirable
Experience
- Minimum 6 years’ experience in marketing and innovation
- Experience in other Commercially-oriented roles is desirable
- Track record of success in highly demanding organisations
- Proven ability to operate within the context of an extensive business network with accountability for key brand owner contact points
- Experience of operating in complex multi-dimensional consumer and channel landscapes
Worker Type :
RegularPrimary Location:
Lagos HQAdditional Locations :
Job Posting Start Date :
2026-03-31
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
