Senior Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.

KEY RESPONSABILITIES:

• Develop strategies for brand and category growth based on consumer need states, brand positioning, and market trends, ensuring alignment with overall corporate priorities.
• Create a roadmap for key growth drivers and lead implementation to achieve projected category and brand growth.
• Continuously review and evaluate brand strategies against performance, market developments, and competitor activities, taking corrective actions where necessary.

• Achieve profitability targets for assigned brands through optimal portfolio and pricing strategies.
• Manage portfolio strategy in line with market requirements and ensure effective pricing strategies within a price-controlled environment using robust market intelligence systems.

• Collaborate with the sales team on annual sales plans and align sales and distribution strategies to achieve target volumes and revenue.
• Manage brand activities in the Maldives market to drive penetration and achieve set objectives.

• Efficiently manage A&P budgets to deliver agreed brand profitability, coordinating with media agencies for cost-effective planning, supply chain for promotional material, creative agencies for communication assets, and customer marketing for trade promotions.
• Control inventory transitions during innovation, renovation, and promotions to minimize write-offs and ensure smooth execution.

• Develop and implement brand marketing plans within approved budgets and timelines.
• Build and sustain strong brand equity, image, and awareness for existing and new products.

• Identify shopper insights, purchase drivers, and barriers for respective brands.
• Develop actionable shopper insights and strategic shopper plans based on research and data.
• Create and maintain shopper profiles and develop activation programs that bring these plans to life.
• Drive shopper marketing innovation by testing and sharing results of new initiatives.

• Develop and execute a secure innovation pipeline aligned with local consumer needs and global innovation strategy.
• Conduct market research to identify emerging consumer trends and proactively build a full innovation funnel.
• Manage the Innovation-to-Market process, ensuring timely launches through cross-functional collaboration.
• Lead product lifecycle management from concept to obsolescence.

Basic Qualifications:

• Bachelor’s degree in marketing or business management, master’s degree would be desirable
• Minimum +5 years of experience in leading brand management and marketing operations within the FMCG sector.
• Proven track record in developing and executing strategic brand plans that drive market share and profitability.
• Strong experience managing cross-functional teams, including Sales, Trade Marketing, and Digital, across diverse markets.
• Excellent leadership and mentoring skills with the ability to build talent and enhance team capability.
• Exceptional communication and presentation skills, with experience delivering clear insights and recommendations to senior leadership.
• Solid understanding of FMCG market dynamics, consumer behavior, and category trends.
• Strong knowledge of brand performance frameworks, including pricing, portfolio management, and ROI-driven marketing mix optimization.
• Experience in digital marketing, e-commerce, and data-driven decision-making is an advantage.
• High commercial acumen and strategic thinking, with the ability to manage complex brand challenges and competitive pressures.
• Demonstrated ability to identify growth opportunities and implement long-term, sustainable brand strategies.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.