Job Description
Are you a seasoned brand marketer that excels in delivering robust marketing strategies to elevate consumer sales growth? Join us as a Senior Brand Manager to inspire the team and orchestrate collaborative conversation across departments to take the brand to the next level!
Core Responsibilities
Deliver Canada consumer sales annual growth target by driving the increase of our active user base and strengthening the health of the brand.
Develop and implement marketing plans for the assigned portfolio and audience to recruit more kids and shoppers based on key consumer/shopper and media insights in Canada.
Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, Operations teams and global Marketing teams.
Fully mobilize the LEGO® Group ecosystem of the owned / earned / shared / paid (OESP) channels by working cross-functionally to achieve maximum sales and brand impact.
Build the kids audience strategy and implement the annual media planning by working with Global/Americas region and media agency.
Optimize the relationships with our external media agency, creative agency and IP partners to generate strong and sustainable consumer demand.
Be a part of the marketing leadership team to develop and lead the brand marketing team alongside the Head of Marketing.
Do your part in our team succeeding
LEGO Canada is a key market for Americas region of The LEGO Group. Our organization consists of Sales, Marketing, Operation, and Finance department, and the size of the organization is approximately 35 team members. Marketing team is made of five teams; Brand Marketing, Trade Marketing, Digital Marketing, Brand Relations and Marketing Planning.
This role sits in brand marketing to build strong brand, generate consumer demand and driving the business targeting core audience Kids 6-12, preschool and Teen/Adults.
Do you have what it takes?
Proven experience in branding and marketing, with the ambition and experience to think ‘big’ and execute world-class campaigns. Preferable experience in the branded goods industry or categories including but not limited to Apparel & Fashion, Retail, Luxury, CPG, and Sports, would be preferred.
Strong strategic, digital and well-rounded end-to-end thinking—the ability to translate global or regional strategy into local priorities.
Strong understanding “Audience First” approaches and had experiences in leading large scale integrated marketing campaigns, digital / social communication, and partnerships / sponsorships.
Demonstrated results orientation with successful experience in decision making, data centricity, bravery to test hypothesis, a constantly-learning approach, strong analytical and evaluation skills and ability to turn findings into action.
Acute attention to detail with strong project management skills; experience working in a very fast-paced environment getting things done at high quality.
Strong collaborator and able to work across various internal functions and external partners.
Strong verbal and written communication skills in English (with preference for French as well).
IT skills: Excellent user of MS office tools is a requirement - especially Excel, Word and PowerPoint. High curiosity and aptitude for emerging AI tools.
Relocation
There is no relocation budget for this role.
Hybrid working model
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Top Skills
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
