Senior Brand Manager

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

Are you a visionary marketer with a passion for driving brand success across diverse categories? Join us as a Senior Brand Manager!

This position is accountable for crafting and implementing a strategic marketing growth plan across a key toy category. The position will work with a wide number of stakeholders. The individual will be responsible for adapting and implementing key marketing strategies defined by the Regional/Global Brand Marketing Teams and consistent brand direction, as well as driving the local specificities of the category.

The ideal candidate for this position will be hired externally through third-party agency.

What You’ll Do:

• Brand Strategy: Tailor global strategies to fit the GCC market, driving local brand success through effective communication, positioning, and PR campaigns.
• Franchise Partnership: Collaborate closely with the franchise team to develop and implement brand plans across toys, CP, and LBE categories, ensuring alignment on budgets and key initiatives.
• Customer Marketing & Retail Implementation: Lead cross-category initiatives and ensure seamless in-store execution across key retail partners.
• Pricing & Product Selection: Analyze competition and adapt pricing strategies, while fine-tuning product offerings for regional relevance.
• Stakeholder Engagement: Deliver compelling presentations to key partners and stakeholders, fostering collaboration and alignment.
• Sales Analysis & Channel Management: Leverage sales data to uncover trends, identify opportunities, and set channel priorities based on regional guidelines.

Qualifications

What We’re Looking For: 

• Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent experience
• Strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry
• Build strong and effective relationships with a large number of stakeholders
• Strong competitive Spirit, results oriented, with a clear desire to succeed
• Great tactical skills, ability to react quickly to changing situations
• Confidently able to work on own initiative and action oriented
• Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities
• Collaborative partner to internal and external customers
• Ability to work on a wide variety of projects within deadlines
• Skilled in selling and influencing
• Fluent in written and spoken English with excellent communication skills

Additional Information

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.