Senior Brand Manager

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka; Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies; Jameson Irish whiskey; Martell cognac; Havana Club rum; Beefeater, Malfy and Monkey 47 gins; Malibu liqueur; Mumm and Perrier-Jouët champagnes; as well Jacob’s Creek, Brancott Estate and Campo Viejo wines

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel & cruises business.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Royal Salute was created in 1953 to mark the coronation of Queen Elizabeth II and was crafted to represent the pinnacle of Scotch whisky. It is the leading prestige whisky brand worldwide, unanimously recognized as the most luxurious whisky in the world.

Royal Salute’s main markets are Taiwan, Travel Retail, China, South Korea, with growing markets of interest being the Gulf, Brazil, and the USA. In our quest for driving brand fame and desirability world-wide, the development of new products in the Prestige & Ultra-Prestige segment to excite existing and new consumers and High Net Worth Individuals (HNWIs) is key, as is the activation and amplification of our brand experience, sustainability & responsibility platform, and coordination of our Royal Salute brand collaborators.

Your unique contribution

We are seeking a Senior Brand Manager to join our team, owning the Art platform in the Royal Salute portfolio. This platform is an essential part of the strategy to elevate the brand by tapping into a key consumer passion point – art, the ultimate luxury. The platform has dual goals – to drive desirability amongst HNWI buyers while also generating luxury halo PR amongst new luxury consumers.

This role encompasses the full 360˚ management of the artistic collaboration to deliver the limited edition and activation. You will collaborate closely with the Creative & Culture team regarding the artist talent, as well as with your Brand Director, wider team, and local markets to develop and market this platform.

Limited edition & art installation development

Manage the artist to deliver Royal Salute’s biennial Art offering:

• Sourcing artist talent: In partnership with the Creative & Culture team, create long list of artists who meet Royal Salute’s criteria; conduct outreach; negotiate contract terms on project needs.
• Concepting & Design: Induct the artist onto the brand & bring their creative vision to life while maintaining true to our brand ethos. Liaise with packaging development throughout concepting to ensure the artist vision can be achieved within project timeframes. Bring key markets along on the journey to ensure full allocation of the limited edition.
• Development: Collaborate with the artist, packaging development, blending, finance, legal, customer service & supply chain teams to deliver both the whisky and limited edition. Ensure clear project management with shared awareness of objectives, milestones and quality thresholds in a timely manner. 

With the ever-increasing focus on sustainability, sustainable sourcing / recyclability should be considered as much as possible.

Toolkit development & amplification

Lead the development of activation toolkits that provide necessary assets for markets to gain impactful visibility

• Asset planning & creation: Align with markets on needed assets that are relevant for target customers & consumers (i.e. digital/social, L3F, sell sheets for PCMs, etc.); collaborate with agencies to produce inspiring assets and toolkits that stay true to the artist’s creative vision while meeting brand and market needs.
• Amplification planning: Work closely with the PR/Communications, Digital and Paid Media teams to develop and execute global PR/Coms/Social Media strategy.

Launch & Activation

Create and deliver an experiential programme that engages both press and HNWIs

• Global launch event: Liaising with key internal and external stakeholders, lead the ideation, planning and execution for the global launch of the Collaboration. This may include sponsorship management/ development of new partnerships with art fairs, galleries, art media partners, auction houses, etc.
• Toolkit creation: Lead the development of 360˚ activation toolkit to provide all necessary assets for markets to create impactful activations locally (local events guidelines, stationery, gifting…)

Who you’ll be working with

Internally, you’ll work with the Royal Salute brand team, HQ & CBIL Culture & Creative teams, Packaging Development, Blending, Finance, Legal, Customer Service, Supply Chain, Communications, Paid Media, CSR/Sustainability, Strategy, Consumer Insights, Marketing Effectiveness, local market brand teams, local market Le Cercle teams, HQ Prestige+ team

Externally, your contacts will be creative agencies (packaging, asset production, etc.), creative partners (artists, etc.), and other partners (art fairs, galleries, charities, brand collaborators, etc)

Your blend of talent

This position could be right for you if you are/have:

• Seasoned Brand Manager/Senior Brand Manager professional with functional experience and strong luxury/art understanding
• Strong knowledge of new product and campaign development, obtained preferably from a luxury / creative environment
• Highly organised and strong sense of ownership of projects and project management in a matrixed environment
• Cultural awareness and interpersonal skills – able to work effectively with creatives and colleagues from different international markets, and from different disciplines
• Luxury, design and style understanding while also considering the sustainability angle
• Entrepreneurial – able to identify new opportunities and develop projects from a ‘blank sheet’ and good at “getting things done”
• Presentation skills – confidence to present formally to internal and external audiences
• Demonstrates good commercial understanding
• Willingness to travel where required

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover, a health cash plan and dental insurance.

Our lifestyle benefits include your employee pension, share incentive plan, family care, seasons ticket loans, gadget insurance free mortgage advice, payroll giving and more!

You can access gifts & discounts, including £444 each year to spend on our brands in our staff shop, gifts on your marriage & birth of a child and employee discounts from a range of high street retailers.

We take our conviviality seriously: we have weekly events in our very own office bar, regular sports classes and a variety of tools and resources to help you focus on your wellbeing.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality. You’ll be Proud to Belong to our Pernod Ricard family as you’ll be Empowered to Perform, supported to succeed, & acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. We proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Job Posting End Date:

Target Hire Date:

2024-10-01

Target End Date: