Job Description :
Senior Brand Manager
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Marketing
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role
Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.
Brand Growth & Performance
Drive growth of assigned brands through effective planning and execution.
Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.
Identify growth opportunities and recommend corrective actions where necessary.
Deliver annual brand growth plans aligned to category priorities.
Campaign & Activation Excellence
Lead end-to-end implementation of campaigns across SEA markets.
Ensure campaigns are executed with excellence, consistency and speed.
Adapt global assets for local relevance while preserving brand positioning.
Manage launch plans, activations and promotional initiatives.
Consumer & Commercial Integration
Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
Support customer activation programs and key business priorities.
Ensure marketing activities align with commercial objectives and market dynamics.
Innovation & Portfolio Deployment
Lead execution of innovation launches and portfolio initiatives.
Working with the Innovation team to bring the RTD portfolio to life
Coordinate cross-functional teams to ensure successful commercialization
Support deployment of pack-price architecture initiatives and premiumisation plans.
Performance & Learning
Track campaign effectiveness and brand performance metrics.
Drive post-campaign evaluations and learning agendas.
Share best practices and successful activations across SEA markets.
Contribute to continuous improvement of marketing effectiveness
Experience / skills required
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
BangkokAdditional Locations :
Job Posting Start Date :
2026-07-22Skills Required
- Proven experience leading brand growth plans across Southeast Asia
- Ability to monitor and analyze brand performance metrics (NSV, ROI, Volume, market share, equity)
- Experience leading end-to-end campaign implementation across multiple SEA markets
- Ability to adapt global assets for local relevance while preserving brand positioning
- Experience coordinating cross-functional teams for innovation launches and commercialization
- Experience partnering with Commercial and BU Marketing teams to translate strategy into execution
- Experience tracking campaign effectiveness, conducting post-campaign evaluations, and sharing learnings
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
