Senior Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role:

We're looking for a Senior Brand Manager who will lead the Sensodyne Core portfolio, covering toothpaste and toothbrush, with end-to-end accountability for brand strategy, execution excellence, and business delivery. This role is responsible for driving sustainable brand growth by translating consumer, shopper, and market insights into impactful strategies and activations that strengthen brand equity, accelerate penetration, and deliver market share growth. The role also leads launch planning and deployment, ensuring strong go-to-market execution across all relevant channels and touchpoints. The ideal candidate will combine strong strategic thinking with commercial acumen, executional excellence, and the ability to influence across a broad cross-functional network.

Responsibilities:

1. Brand Strategy & Growth Delivery

• Lead the annual brand strategy and full-year business planning for the Sensodyne Core portfolio, including toothpaste and toothbrush.
• Define and execute growth plans to deliver against top and bottom line, market share, penetration, and brand equity objectives.
• Identify and prioritize the right growth levers through strong understanding of category dynamics, consumer behavior, shopper trends, and competitive landscape.
• Ensure brand plans are aligned to business priorities and supported by clear performance metrics and actionable execution plans.

2. Innovation & Launch Excellence

• Lead the development and deployment of the marketing mix for the launches.
• Ensure strong launch readiness across brand, customer, and channel touchpoints, partnering closely with cross-functional teams.
• Drive excellence in launch planning, activation, and post-launch performance monitoring to maximize impact and learning.

3. Consumer-Led Brand Building

• Translate consumer and shopper insights into compelling brand propositions, communication strategies, and activation plans.
• Bring brand science to life in a clear, relevant, and differentiated way for consumers and customers.
• Develop and execute integrated, consumer-centric campaigns across digital, traditional, in-store, and e-commerce channels.

4. Commercial & Financial Management

• Own brand topline and support full P&L delivery through disciplined planning, strong investment choices, and proactive performance management.
• Manage marketing budgets effectively, ensuring resources are allocated to the highest-impact activities.
• Track and analyze business and campaign performance, using data and insights to optimize plans and maximize ROI.

5. Cross-Functional Leadership

• Partner closely with Sales, ComEx, Expert Team, Finance, and Supply teams to ensure aligned and effective go-to-market execution.
• Lead agency partners and external stakeholders to deliver high-quality campaigns and activation plans on time and within budget.
• Influence senior stakeholders through strong business cases, clear recommendations, and data-backed decision making.

Your profile:

• Bachelor’s degree in business, marketing, or related field preferred.
• MBA or master’s degree preferred.
• 7–8 years of relevant experience in brand marketing.
• Experience in FMCG, consumer healthcare, or similarly fast-moving consumer-led categories preferred.
• Proven track record in brand building, innovation launches, and delivering strong commercial results.
• Experience managing complex cross-functional stakeholders and agency ecosystems.
• Strong understanding of the Pakistan market, shopper behavior, and consumer landscape highly preferred.

Why Haleon?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.