Job Description :
Job Title: Senior Brand Manager - Rum
Location: Budapest
Contract terms: Permanent
About usWith over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Role
Purpose of the Role
The Senior Brand Manager bridges Global brand strategy, Regional priorities, and local market needs to drive sustainable growth across the EEME region. Through strategic leadership and influencing distributor partners, the role translates brand and portfolio objectives into impactful market actions, ensuring strong commercial and brand performance.
Top Accountabilities
Lead the growth agenda for assigned strategic brands, translating Global and Regional priorities into market growth opportunities.
Develop consumer-led brand strategies that drive recruitment, premiumisation, penetration and long-term brand equity.
Influence and challenge distributor partners to deliver high-quality marketing execution, investment decisions and business performance.
Partner cross-functionally with Commercial, Customer Marketing, RGM, Finance and Insights teams to align brand and commercial priorities.
Shape investment allocation and continuously optimize marketing effectiveness based on performance and business outcomes.
Build strong relationships with Global, Regional and distributor stakeholders to drive alignment and sustainable growth across markets.
Degree in Marketing, Business or a related field.
6-8+ years of experience in Marketing, Commercial or FMCG environments.
Proven track record of driving brand growth and delivering commercial results.
Experience leading brands, portfolios or complex multi-market initiatives.
Strong consumer, cultural and commercial acumen, with the ability to turn insights into action.
Experience managing marketing investments and evaluating effectiveness and ROI.
Strong stakeholder management and cross-functional leadership skills.
Ability to influence senior stakeholders, distributors and agency partners in a matrix environment.
Strong digital, data and AI literacy, with a passion for applying new capabilities to drive marketing effectiveness.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
BudapestAdditional Locations :
Job Posting Start Date :
2026-09-04Skills Required
- Degree in Marketing, Business, or a related field
- 6-8+ years of experience in Marketing, Commercial, or FMCG environments
- Proven track record of driving brand growth and delivering commercial results
- Experience leading brands, portfolios, or complex multi-market initiatives
- Strong consumer, cultural, and commercial acumen
- Experience managing marketing investments and evaluating effectiveness and ROI
- Strong stakeholder management and cross-functional leadership skills
- Ability to influence senior stakeholders, distributors, and agency partners in a matrix environment
- Strong digital, data, and AI literacy
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
