Mojang Studios is best known as the creators of Minecraft, but we’re also on a mission – to build a better world through the power of play.
Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.
About the Role
Minecraft is expanding how new players and fans discover, experience, and build a lasting connection with the franchise.
The Senior Brand Manager, New Experiences will define and lead brand & marketing strategy for a growing portfolio of games, creating deliberate entry points into Minecraft while ensuring each has a clear audience, positioning strategy, and portfolio role.
This leader will bring brand & marketing upstream into product development. They will partner with franchise creative leadership, developers, and internal plus external partners so audience insight, market opportunity, brand strategy, and player needs shape decisions from concept through development. As an advocate for the player and market, the role will define not only how an experience is marketed, but who it serves, why it should exist, and how it can strengthen the Minecraft ecosystem.
The role will also provide strategic go-to-market leadership across the New Experiences portfolio, directly driving programs where appropriate or providing planning support for publishing and development partners.
Key Responsibilities
- Define Portfolio Strategy
Define the strategy for New Experiences across console, PC, and mobile. Set the role, audience, opportunity, and franchise fit for each experience.
- Shape Product, Audience & Positioning Strategy
Bring marketing into early product development. Define target audiences, audience needs, market opportunity, positioning, and brand fit.
- Identify Player & Audience Opportunities
Use player, market, category, and cultural insights to identify opportunities for existing and new audiences. Translate insights into product and marketing direction.
- Lead Go-to-Market Strategy
Drive GTM strategy, including audience, positioning, messaging, launch approach, channels, and success measures. Lead marketing directly or guide publishing partners, depending on the model.
- Lead Cross-Functional Alignment
Align product, creative, development, marketing, and publishing teams around priorities, decisions, dependencies, and execution.
- Build Scalable Ways of Working
Create frameworks, planning processes, briefs, and decision principles that can be used across the New Experiences portfolio. Apply learnings from development and launches to improve future work.
What you’ll need to succeed
- At least 5-7 years of experience in marketing, publishing, communications, media or games, including experience leading people, projects or teams.
- Experience leading brand or product marketing for a large, globally recognized consumer brand, ideally within gaming, entertainment, media, consumer technology, or fast-moving consumer goods.
- Experience developing audience strategy, positioning, and go-to-market strategies, particularly for new products.
- Experience using consumer research, market intelligence, cultural trends, and performance data to influence product and marketing decisions.
- Demonstrated ability to lead complex cross-functional initiatives and influence senior product, creative, development, and marketing stakeholders.
Bonus
- Experience working across multiple products, brands, or experiences and balancing individual product opportunities with broader portfolio or franchise objectives.
What You Need to Know
We’re looking for candidates who are eligible to work in Sweden. Since our hybrid work model requires three onsite days per week, you’ll need to be based in Stockholm to collaborate with your team and soak up the studio energy.
Mojang Studios
Mojang Studios is a Microsoft-owned game developer. The company was founded in Stockholm, Sweden and has offices around the world, including Stockholm, Redmond, Tokyo, London, and Shanghai. We’re always working on new and exciting ways to expand the Minecraft universe.
Our community is global and incredibly diverse. We keep this in mind when developing anything, as we want people to feel included in Minecraft. And in recruiting, our goal is to make Mojang Studios as diverse as our community.
We got started as a tiny indie developer, and part of our culture still reflects that heritage. But we’re also proud to belong to Xbox Game Studios, which creates unique opportunities to grow and develop.
To help us achieve amazing things, we have built an equally amazing studio space. Situated right on the water by Söder Mälarstrand, it’s filled to the brim with all the tools, toys and caffeine required to create world-class entertainment.
But in the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Important note on resumes
Please make sure that all the information in your resume is accurate because we will conduct a thorough background check. Any discrepancies will lower your chances of getting to the next interview stage and we’d hate to miss out on an awesome candidate! Double check that any gap years are reflected in your history, and that your education and work experience are completely accurate. Good luck!
Skills Required
- At least 5–7 years of experience in marketing, publishing, communications, media, or games, including experience leading people, projects, or teams.
- Experience leading brand or product marketing for a large, globally recognized consumer brand.
- Experience in gaming, entertainment, media, consumer technology, or fast-moving consumer goods.
- Experience developing audience strategy, positioning, and go-to-market strategies, particularly for new products.
- Experience using consumer research, market intelligence, cultural trends, and performance data to influence product and marketing decisions.
- Ability to lead complex cross-functional initiatives and influence senior product, creative, development, and marketing stakeholders.
- Experience working across multiple products, brands, or experiences while balancing product opportunities with broader portfolio or franchise objectives.
- Eligible to work in Sweden and based in Stockholm for a hybrid schedule with three onsite days per week.
What We Do
Mojang Studios is a Microsoft-owned game studio based in Stockholm (Sweden) and Redmond (WA) with additional locations in London, Shanghai, and Tokyo as well as a partially remote workforce. We created Minecraft, the sandbox video game turned franchise that now includes two more games, novels, board games, apparel, and much more. We believe in the power of play and our mission is to build a better world through our work. At our studios, you’ll meet passionate and welcoming people with the same goal: to create games and products with a positive impact. Four core values guide everything we do: Fuel Passion. Minecraft encourages players to stay sharp and constantly evolve. We mirror that by bringing together enthusiastic people who are eager to innovate in their fields and giving them the resources to reach their goals. We’re passionate about our industry and strive to empower our employees and future generations of gaming professionals. Create Fun. We aim to create fun, enriching experiences for our players, whether they’re playing our games, learning in Minecraft Education, or discovering a new product. Thanks to our incredibly talented creator community and Minecraft Marketplace, the fun is virtually endless and there’s something for everyone in our blocky universe. Celebrate Creativity. Creativity is at the core of Minecraft, whether you’re making art in Creative mode or finding clever ways to get through the night in Survival mode. Fresh ideas, out-of-the-box thinking, and new perspectives are what allows us to evolve the franchise and keep surprising our players after more than a decade of Minecraft. Craft together. Minecraft welcomes everyone because we believe that we’re better together. Our players’ feedback and the work of our community creators have made Minecraft what it is today. To support collaboration in our studios, we’ve built comfy, connected spaces that allow our local and remote teams to work closely together.
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